RUMBLE CO-FOUNDERS LAUNCH THE PACK, AN INNOVATIVE CONCEPT THAT BLENDS SELF DEFENSE & GROUP FITNESS

Super Bowl Champion Russell Wilson and Grammy Winner Ciara Join The Pack as Founding Partners

NEW YORK, Sept. 22, 2025 /PRNewswire/ -- Super Bowl Champion Russell Wilson and Grammy Winner Ciara have joined forces with Rumble Boxing co‑founders Noah Neiman and Andy Stenzlerto launch The Pack, a first-of-its-kind boutique group fitness studio blending strength, core, endurance, and self defense into one 50-minute, high-energy group workout that The Pack calls "Street Defense".

Opening at 49 W 23rd Street (between 5th and 6th Ave) in Manhattan's Flatiron/Chelsea corridor, The Pack combines cutting-edge equipment with real-world functionality. Participants rotate between TECHNOGYM benches, Rogue Assault Bikes, and Body Opponent Bags (BOBs) – the ultimate self-defense training tool.

With its Cerberus-inspired logo, immersive soundtrack, and a mission of empowerment and inclusivity, The Pack is poised to redefine boutique fitness — taking members beyond the gym and into the real world, stronger, faster, and more prepared.

"The Pack is the evolution of everything I've built in fitness. From helping shape the brand as Master Trainer at Barry's, to changing the game as Founder of Rumble - every step led here. This isn't just another workout. It's the next chapter of a story I've been telling for over a decade at the forefront of group fitness in NYC." says Noah Neiman, Co-Founder of The Pack.

"Ciara and I are so excited to join Andy and Noah as Co-Founders of The Pack. I connect to the name through my NC State roots and what really excites me is the confidence these classes inspire. It's a bad ass, tough, gritty, all-out experience that builds not only strength and stamina, but also self-defense skills. Looking forward to seeing you at class in NYC soon!" says Russell Wilson, Super Bowl Champion and Founding Partner at The Pack.

For more information and to be kept up to date on the opening, visit wethepack.com or follow along on Instagram @thepack.

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SOURCE The Pack