Society Brands and A Moment of Xen Partner to Spotlight Mission-Led Products Across iHeartRadio and Streaming TV

CANTON, Ohio, July 8, 2025 /PRNewswire/ -- Society Brands, a purpose-driven collective of clean and conscious lifestyle companies, is proud to announce a dynamic new media partnership with 'A Moment of Xen', the acclaimed talk show hosted by celebrated media personality Xen Sams. The show is expanding its reach with national syndication set to roll out later this summer.

Together, the two organizations are set to spotlight today's most innovative, mission-led brands—reaching millions of value-conscious consumers through iHeartRadio's flagship 100 year old station 710 WOR and the fast-growing streaming platform YourHomeTV.

Kicking off this month, the partnership brings Society Brands to the forefront through recurring on-air features during A Moment of Xen, which airs Saturday nights from 9–10 PM EST on 710 WOR/iHeartRadio, followed by streaming replays Sundays at 1 PM EST via TraverseTv and YourHomeTV.

At the core of this collaboration is a recurring 14-minute segment titled "The Clean Collective by Society Brands." Each episode will showcase meaningful conversations with Society Brands' founders, wellness experts, and thought leaders who are pioneering the next wave of holistic health and conscious consumerism. Together with Sams, guests will unpack the "why" behind each brand, bringing to life the people and purpose behind these transformative products.

The portfolio of brands featured in the campaign—including Primal Life Organics, Wolf Tactical, Cleanomic, Club Early Bird, and Clarifion—will be integrated into each broadcast, allowing for organic storytelling moments that go far beyond traditional advertising.

This platform is a natural fit for host Xen Sams, whose career reflects her deep commitment to uplifting purposeful content. With a background in acting, modeling, and public health advocacy, Sams brings a dynamic and relatable voice to the conversation.

Her show, A Moment of Xen, is known for blending cultural commentary, wellness education, and inspirational storytelling to engage audiences in meaningful ways. Over the years, she has built a loyal listenership by giving a platform to trailblazers across entertainment, entrepreneurship, and health.

"This partnership reflects our commitment to empowering consumers with products—and stories—that truly make a difference," said Shawn Dougherty, COO of Society Brands. "We're thrilled to team up with A Moment of Xen to amplify the voices of our founders and bring our mission to the airwaves and beyond."

"Society Brands is doing more than building companies—they're building a movement rooted in purpose, wellness, and impact," said Xen Sams, host of A Moment of Xen. "It's an honor to help tell the stories behind these transformative brands and to connect with listeners who are seeking more intentional ways to live and thrive."

In addition to the featured segments, the campaign includes 710WOR CTA's over the tri-state AM drive, commercial placements, brand storytelling touchpoints, and third-party media validation ensuring maximum audience engagement.

As Society Brands continues to scale its portfolio and prepare its mission-led products for broader distribution, this media partnership serves as a powerful vehicle to drive awareness, deepen connection, and shape the future of wellness through storytelling.

To learn more about Society Brands and this collaboration, visit www.societybrands.com or contact tiaan@kcomm.com.

About Society Brands
Society Brands is a collective of mission-driven consumer companies dedicated to transforming the wellness industry through clean, effective, and toxin-free solutions. With a growing portfolio of innovative brands, Society Brands empowers people to live healthier, more intentional lives—at home, at work, and everywhere in between.

Contact Information:
Shaye McClory
949-443-9300
shaye@kcomm.com

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SOURCE Society Brands