Sprinkles Debuts Limited-Edition Cupcake in First-Ever Nationwide Collaboration with Maple Hill and Diamond Crystal Salt Co.

Blending heritage ingredients and uncompromising quality, this coast-to-coast offering delivers rich, sweet-and-salty indulgence in every bite

AUSTIN, Texas, June 16, 2025 /PRNewswire/ -- Sprinkles, the beloved dessert bakery, has partnered with Maple Hill, America's original 100% grass-fed organic dairy company, and Diamond Crystal Salt Co.®, a heritage brand known for its signature Kosher Salt Flakes and time-honored craftsmanship, to debut a limited-edition cupcake designed to elevate the everyday treat. The first-ever brand collaboration to be available for nationwide shipping, the Chocolate Salted Pretzel Buttercream Cupcake, brings together thoughtfully sourced ingredients and flavors for a treat that's sweet, salty, and made to delight.

Available starting June 16, 2025, the Chocolate Salted Pretzel Buttercream Cupcake is crafted with exceptional ingredients to bring out bold, elevated flavor, starting with a rich dark chocolate cake made using Maple Hill's 100% grass-fed organic unsalted butter, known for its exceptional quality and purity. At local bakeries, the cupcake is topped with a creamy salted pretzel buttercream made with Diamond Crystal Kosher Salt Flakes and Maple Hill's unsalted butter, and finished with a crushed pretzel rim for the perfect salty crunch. For national shipping, the cupcake is frosted with salted dark chocolate buttercream and topped with a dark chocolate pretzel decoration. Every element reflects a commitment to sourcing with care and baking with intention, because the best treats start with the best ingredients.

"At Maple Hill, we believe that better dairy starts with better farming, and that even indulgent treats should be made with ingredients you can feel good about," said Jim Hau, President at Maple Hill. "This collaboration was a natural fit. Sprinkles and Diamond Crystal Salt Co. both share our dedication to quality and transparency. Together, we've created something truly special: a decadent cupcake that reflects the care, craftsmanship, and values behind every ingredient."

"At Diamond Crystal Salt Co., we've spent more than a century helping chefs and bakers unlock flavor," said Asheesh Choudhary, Senior Vice President Salt and Consumer Brands at Cargill. "This cupcake shows just how transformative using quality ingredients like Diamond Crystal kosher salt can be. Our uniquely-shaped, hollow kosher salt flakes can bring in balance, depth, and a tasty crunch to every bite."

The Chocolate Salted Pretzel Buttercream Cupcake marks the first time Sprinkles has offered a brand collaboration cupcake nationwide, so consumers across the country can experience the taste of this new elevated treat.

"This collaboration is all about elevating everyday indulgences, and at Sprinkles, we believe the best cupcakes are made with the best ingredients," said Justin Murakami, President at Sprinkles. "We partnered with Maple Hill and Diamond Crystal Salt Co. because we share a belief in doing things the right way, through quality, care, and a deep love of craft. We can't wait for guests across the country to experience this cupcake, made to delight in every bite."

Available June 16 through June 29, the limited-edition cupcake can be found at Sprinkles bakeries, Cupcake ATMs, and for nationwide delivery at www.sprinkles.com.

About Sprinkles
Sprinkles offers premium cupcakes, cakes, and cookies that are baked fresh in small batches throughout the day and handcrafted with only the finest ingredients. Since opening its first bakery in Beverly Hills in 2005, Sprinkles has drawn long lines of loyal fans and celebrity endorsements, becoming a trailblazer in the modern dessert space. As passionate innovators, Sprinkles debuted the world's first Cupcake ATM in 2012 and has since grown to over 60 bakeries and ATMs coast to coast. In 2021, the brand launched its first-ever line of gourmet chocolates inspired by its best-selling cupcake flavors and in 2024, the brand created exclusive chocolate lines for major retailers Target and Walmart. With its licensing program expansion, Sprinkles is extending its playful luxury into new lifestyle categories such as health and beauty, kids, home, and apparel, partnering with top-tier brands to bring its signature playful sophistication to a broader audience. For more information and a list of locations, please visit www.sprinkles.com or @sprinklescupcakes.

About Maple Hill
Maple Hill has been disrupting the dairy industry since its beginnings in 2009. From day one Maple Hill's founders committed to using regenerative agriculture practices that are better for the animal, for the planet and for everyone. The company was founded with a mission to create clean, organic dairy products and continues to meet that demand for consumers today. Maple Hill produces milk, kefir, butter and yogurt procured from small family farms in Upstate New York and Pennsylvania. You can find their products nationwide in more than 8,000 retailers including Whole Foods Markets, Kroger, Publix, Amazon Fresh, Natural Grocers, Walmart, Jewel, Sprouts, Stop and Shop, ShopRite, Shaws, Meijer, Central Market, King Soopers, PCC Markets, Safeway, Albertsons, Hannaford and Earth Fare, as well as many specialty and independent retailers. For more information, visit maplehill.com, and follow us on Twitter, Facebook, and Instagram @maplehillcreamery.

About Diamond Crystal Salt Co.®
Diamond Crystal Salt Co.® understands the importance of tradition and quality. Meticulously crafted, our salts are produced without additives, bringing out the flavor in both time-tested recipes and new cooking projects. Our Kosher Salt Flakes are produced in the same facilities our founders have used since 1886 and are uniquely crafted to enhance their properties. A staple in professional kitchens for generations, Diamond Crystal Salt Co. provides Kosher Salt Flakes and Fine Kosher Baking Salt™ to help chefs and home cooks continue their own culinary adventures. Diamond Crystal Salt Co. is a trademark of Cargill, Incorporated. To learn more, visit DiamondCrystal.com or visit us on Instagram: @diamondcrystalsalt.

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SOURCE Sprinkles