Triple Whale Announces Public Launch of Moby, the First Agentic System Designed to Turn Insights into Income

COLUMBUS, Ohio, July 23, 2025 /PRNewswire/ -- Triple Whale, the agent-powered intelligence platform for brands of all sizes, today announced the public launch of its most powerful evolution yet: Moby, the world's first agentic system built to turn insights into income.

Now available to try for free, Moby includes Moby Chat: like ChatGPT, but with real-time context into your entire business. It also features Moby Agents: proactive, autonomous AI agents that analyze complex data and deliver step-by-step recommendations to optimize spend, boost efficiency, and maximize performance.

Informed by $55 billion in ecommerce transaction data across the 40,000 brands using Triple Whale, this real-time, decision-ready agentic platform marks a new era for marketing, ecommerce, and analytics teams — one where AI doesn't just report the data, it tells you exactly what to do next. Use cases range from acquisition and creative strategy, spend allocation, funnel optimization, retention workflows, inventory management and business operations.

"Today's launch cements Triple Whale's position at the forefront of AI-powered growth. We've built the most sophisticated agentic system in the world, calling upwards of a thousand tools to function like an extra team inside your business," said AJ Orbach, co-founder and CEO of Triple Whale. "Ask Moby a question, and it doesn't just give an answer. It surfaces the next best move to help businesses realize their biggest sales days ever, all while completely eliminating manual analysis and reporting. Moby Agents are not just new tools. They're new teammates."

Beta Clients Report Breakthrough Results
Results from the Moby Agents beta, launched in early April, reveal significant operational and financial results, from new revenue highs to reduced hiring needs. After one apparel brand followed their agent's step-by-step recommendations, they surpassed their biggest sales day by $200,000.*

At women's intimates brand Underoutfit, Moby Agents filled five open roles in the marketing organization. "We were about to start hiring a few analysts," said Felix Leshno, Co-Founder & CXO of Underoutfit. "Then we started testing Moby Agents. I said, 'There's no way we need to hire these people.' It's mind-blowing, really."

The agentic intelligence unlocks team productivity, eliminating manual, time-intensive tasks so people can focus on projects that truly move the needle. At the same time, companies can redeploy capital toward the strategic initiatives that drive growth.

Other standout beta results:

• LSKD: Prevented $100K in fraud and increased ROAS by 40%
• Whitelabeled Media: Cut weekly reporting time by 78%
• Porter Media: Saved 20+ hours per week and grew strategic bandwidth by 16%

To celebrate the public release, Triple Whale is offering free access to try Moby, including Moby Chat and Moby Agents. To get started, head to triplewhale.com to start chatting with your data.

Triple Whale's Mission
Triple Whale was founded with a clear mission: give every business the intelligence to grow faster and more efficiently.

From the very beginning, AI has been at the heart of that vision — not as a feature, but as the foundation. What began as a single source of truth with advanced attribution and measurement models has evolved into a fully AI-native intelligence platform.

About Triple Whale
Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. With AI agents that sit atop a fully-managed data warehouse, the Triple Pixel's proprietary identity resolution technology, and tools for acquisition, conversion, retention, and operations, Triple Whale turns complex data into clear, actionable guidance for profitable growth.

More than 40,000 innovative brands, including OUAI, Pressed Juicery, and True Classic, trust Triple Whale to scale with confidence.

To learn more, visit triplewhale.com.

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SOURCE Triple Whale