Verato Demonstrates Superior Data Security with Advanced HITRUST Recertification

The identity intelligence innovator continues to set the bar for data security in the MDM industry

MCLEAN, Va. , July 30, 2025 /PRNewswire/ -- Verato^®, the identity intelligence experts, today announced that it has attained HITRUST Risk-based, r2 recertification for its master data management (MDM) platform and other products. Verato has held this coveted status since 2017.

HITRUST r2 Certification demonstrates that Verato's platforms have met demanding regulatory compliance and industry-defined requirements and are appropriately managing risk. This achievement places Verato in an elite group of organizations worldwide that have earned this certification. By including federal and state regulations, standards and frameworks and incorporating a risk-based approach, the HITRUST Assurance Program helps organizations address security and data protection challenges through a comprehensive and flexible framework of prescriptive and scalable security controls.

While other organizations have earned HITRUST e1 certifications, signifying basic, foundational security controls typically appropriate for complexity and data security needs, Verato's r2 certification represents the pinnacle achievement in data security.

"Without consistency, transparency, and reliability, an information security assessment can't provide the requisite level of assurances needed to make important business decisions. That's why we focus on producing the highest quality reports available," said Vincent Bennekers, Vice President, Quality at HITRUST. "Achievement of a HITRUST r2 Certification is an assurance that Verato takes compliance and information risk management seriously."

The Verato platforms to earn HITRUST r2 Certifications are: Verato MDM Cloud™, MDM Cloud API and Web UI, Verato Carbon^®, Match Web/Batch Service, Auto Steward™, Verato Connect™, Verato Enrich^®, and Verato Insights™.

"The HITRUST recertification validates Verato's commitment to ensuring the highest standards for data protection, compliance, and risk management — something that's critical given the sensitive nature of the healthcare and financial services data that we manage," said Clay Ritchey, CEO of Verato. "While others are just beginning their security compliance journey, Verato has upheld the gold standard in data security for nearly a decade, which means our customers get a deeply tested, repeatable, and enterprise-ready level of assurance for managing sensitive data in highly regulated environments.  In our industry, we believe this is table stakes, nothing less is sufficient."

Verato's MDM Platform™ combines the most accurate identity resolution and enrichment with advanced insights, identity verification, and AI-powered data governance to provide a complete and trusted 360-degree view of people, networks, and organizations. At a time when cyberattacks are increasing in volume and sophistication, it's essential that organizations know their partners meet the highest data security standards.

To learn more about Verato's commitment to the highest levels of security, visit www.verato.com/platform/why-verato/security.

About Verato
Verato^®, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — Knowing Who is Who™. Verato MDM Cloud™, the next generation of master data management, delivers unprecedented identity intelligence by combining the most accurate identity resolution and enrichment with advanced insights, identity verification, and AI-powered data governance. Verato reimagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of trust for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visitverato.com.

Media Contact
Kim Mohr
Amendola Communications for Verato
kmohr@acmarketingpr.com 

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SOURCE Verato