Wayfair Brings The "Wayborhood" To Life With Blake Griffin And The Launch Of The Chair-Ades Challenge
Fans can act out their favorite Wayfair chairs for a chance to win – and catch Blake Griffin in action
BOSTON, May 13, 2025 /PRNewswire/ -- Wayfair, the destination for all things home, is launching an integrated activation that puts its unmatched selection of styles center stage. Beginning today, as part of the Wayborhood, Wayfair is debuting the Chair-Ades Challenge Sweepstakes – a playful twist on charades inviting fans to act out Wayfair chairs on TikTok and Instagram for the chance to win a $1,000 gift card*.
The celebration kicks off at Grand Central Terminal's Vanderbilt Hall®, where Wayfair invites passersby to take a break from their commute, celebrate their favorite style, and strike a pose – all with a little help from six-time NBA All-Star Blake Griffin.
Griffin, recently dubbed Wayfair's "Master of Chairemonies," brings his signature charm, humor, and expressive moves to the pop-up, inspired by his scene-stealing role in Wayfair's viral "Game Night" ad. The activation invites fans to act out their favorite chair styles – pulled from Wayfair's unmatched selection of over 200,000 options – celebrating humor, creativity, and personal style in home design. Participants will have the chance to win a $1,000 Wayfair gift card.
"We're excited to launch the Chair-Ades Challenge Sweepstakes as yet another way that Wayfair is helping shoppers find the perfect piece for every style and budget," said Sandro Corsaro, head of global content and creative at Wayfair. "This comes alongside recently launched tools like Wayfair Verified, making it easy to help you shop online with confidence."
For more information, follow @Wayfair or visit wayfair.com/m/chairades.
Sweepstakes Details: The Chair-Ades Challenge Sweepstakes opens on Tuesday, May 13 at 12:00:01 AM ET and closes on Tuesday, June 3 at 11:59:59 PM ET. To enter for a chance to win one of eight $1,000 Wayfair E-Gift Cards, post a public video on TikTok or Instagram posing as a chair, include the hashtag #WayfairSweepstakes, and tag @Wayfair. To enter without posting a video, complete and submit this form: https://forms.gle/HSPU9VNXjPcuLutz7. LIMIT ONE ENTRY PER PERSON, REGARDLESS OF METHOD OF ENTRY. NO PURCHASE NECESSARY. Must be 18+ (19+ AL/NE; 21+MS). Void where prohibited and outside US. Sponsored by Wayfair LLC. Not endorsed, sponsored, or administered by Meta or TikTok. For Official Rules visit: http://bit.ly/4iNPPdj.
About Wayfair
Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.9 billion in net revenue for the year ended December 31, 2024 and is headquartered in Boston, Massachusetts with global operations.
Wayfair Media Relations:
PR@wayfair.com
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wayfair@praytellagency.com
Wayfair Investor Relations:
IR@wayfair.com
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SOURCE Wayfair Inc.