Aeston West Launches in Beauty Market Offering a Duality by Design Principle

Skincare engineered to deliver science and experience in intelligent, high-performance routines

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- Aeston West is thrilled to launch in the beauty market to provide a clinically grounded and botanically informed product range. Meticulously designed to go beyond surface-level solutions, each formula is built to support the skin's underlying systems for long-term results. At the heart of the brand is a simple but powerful philosophy: duality by design. With routines engineered to both correct visible damage and defend against the biological triggers of premature aging, Aeston West is filling a white space in the beauty industry.

Central to this innovation is Cellevitae™—a patent-pending, high-performance active ingredient designed to elevate how we care for visible signs of skin aging. While traditional skincare focuses on what's seen on the surface, Cellevitae™ is formulated to work deeper within the skin's layers to support its natural renewal engine and help maintain a healthier look and feel. In an in-vitro gene study, 1% Cellevitae™ was shown to significantly boost the expression of two key skin health markers -vascular endothelial growth factor (VEGF), associated with regeneration and nutrient delivery, and sirtuin 1 (SIRT1), linked to antioxidant defense and collagen preservation.* This advanced proprietary ingredient helps replenish visible vitality, reinforce the skin's protective moisture barrier, and defend against future stressors. By supporting skin on multiple levels, Cellevitae™ helps promote the look of improved firmness, smoothness, and radiance for better skin today and tomorrow.

"Aeston West is truly a love letter to my future self—a reimagining of how we approach aging and care for ourselves. We've always known that great skin comes from great ingredients, but what truly sets us apart is creating products that feel like second nature—intuitive and joyful, something you look forward to using every single day. This line is more than just a collection of formulas; it's a daily practice that merges time-tested botanical intelligence with cutting-edge, clinically proven science. Because at the end of the day, the best product is the one you're excited to use—and that's where real transformation happens," said Kaitlyn Schneider, Founder and Head of Innovation at Aeston West.

Every product is built around intentional dualities: protective care and visible renewal, efficacy and experience, botanical and clinical, sensorial pleasure and results-driven performance. Even the name reflects this balance—an intersection of beauty and biology, nature and innovation. By targeting the underlying causes of premature aging Aeston West delivers skincare that goes beyond surface beauty and supports long-term skin vitality.

This is skincare designed to do more with less. Each formula is multi-functional and meticulously crafted to streamline routines without sacrificing efficacy or pleasure. Engineered at the cellular level to activate skin's natural renewal process, the experience is as transformative as the results—luxurious textures, evocative scents, and meaningful performance in every application. The line is launching with three products, each formulated with our proprietary active Cellevitae™ that turns on the skin's own renewal engine, helping prevent and repair signs of aging through three target actions: restoring cellular energy, reinforcing defenses and repelling environmental damage.

• Cellevitae™ Magnolia Cleansing Nectar ($58): A daily cleansing soft nectar that purifies skin while leaving it feeling instantly soft, hydrated and nourished.
• Cellevitae™ Marine Treatment Mist ($78): A marine-powered treatment mist rebalances, soothes and restores immediate radiance in a single step.
• Cellevitae™ Signature Serème ($98): Our most potent concentration of Cellevitae™ is delivered in a serum-crème hybrid that repairs and protects against the visible signs of aging.

"The approach to creative direction at Aeston West is about building a world you want to step into and ultimately connect with on a deeper level. The dualities at the heart of the brand - science and art, power and pleasure, innovation and tradition - aren't just ideas, they're the lens through which we decide what to show, what to say, and how it should feel. The goal is for every touchpoint, from the textures to the imagery, to invite you into that world and make you want to stay there," said Thom Whilton, Brand Builder and Head of Marketing at Aeston West.

With a focus on narrative integrity and long-term brand equity, Aeston West aims to build meaningful connections with a global audience by delivering skincare that's as intentional as it is effective. By pairing clinically backed ingredients with a focus on sensorial textures, Aeston West elevates not only your skincare, but your standards of what skincare should be.

Aeston West ($58 - $98) will be available on aestonwest.com beginning October 8th, 2025.

*Based on a third-party in-vitro gene expression study on human dermal fibroblasts

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SOURCE Aeston West