APP Group Introduces Sinar Vanda Hi-Brite: A Sustainable and High-Performance Paperboard Solution
JAKARTA, Indonesia, May 21, 2025 /PRNewswire/ -- Packaging serves as a crucial component across industries, safeguarding products during transit, minimizing contamination risks, and extending shelf life. As environmental awareness grows, businesses are adopting sustainable packaging to meet consumer demand.
The global market for sustainable packaging is projected to reach USD 393 billion by 2028, driven by increasing consumer movements to reduce environmental impact. This global shift is also reflected in the United States, where demand for sustainable packaging continues to rise. In the U.S, sustainable packaging market is projected to reach USD 58.27 billion by 2028, reflecting an annual growth rate (CAGR) of 4.1%.
Widely used, paperboard packaging is valued for being strong, versatile, and sustainable. APP Group, a leading pulp and paper company, has launched Sinar Vanda Hi-Brite C1S, a paperboard for efficient, sustainable, high-performance packaging demands. The product is designed to support businesses achieving sustainability goals while maintaining high-quality standards for premium packaging.
Sinar Vanda Hi-Brite C1S offers 10–20% higher yield with 92 brightness, ensuring efficiency for printers and converters. The product provides reliable quality with enhanced durability, ideal for premium packaging in cosmetics, healthcare, food, and consumer goods.
"We understand that packaging plays a crucial role in businesses, with sustainable solutions now more essential than ever. This drives our innovation, the Sinar Vanda Hi-Brite C1S. We're dedicated to advancing sustainable solutions that align with evolving industry standards." Said Christopher Wong, SVP & Global BU Head Industrial White, APP Group.
As part of APP Group's commitment to innovation and environmental responsibility, the product was showcased at Pack Expo International, Chicago in October 2024. The event offered industry professionals a chance to experience the product firsthand and connect with representatives from APP Group and its strategic partner, Charta Global Inc., to discuss the future of sustainable packaging solutions
Through this innovation, APP Group reinforces its dedication to providing packaging solutions that meet business and environmental needs, empowering brands in their sustainability journey.
About APP Group
APP is a leading pulp, paper, and forestry company based in Indonesia, supplying high-quality tissue, packaging, and paper to over 150 countries. With operations in Indonesia and China, we prioritize sustainability, ethical practices, and the well-being of our employees, society, and the environment. Our Sustainability Roadmap Vision 2030, aligned with ESG principles, guides our efforts in environmental protection, community support, biodiversity preservation, and carbon neutrality.
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SOURCE APP Group