Aragon Research Globe™ Unveils Agentic AI as a Game-Changer in Sales Enablement

Aragon Research Announces Transformative New Report: The Aragon Research Globe™ for Sales Enablement Platforms, 2025

PALO ALTO, Calif., July 22, 2025 /PRNewswire/ -- Aragon Research, a leading research and advisory firm, today announced the publication of its latest in-depth report, The Aragon Research Globe™ for Sales Enablement Platforms (SEP), 2025. This pivotal research evaluates the rapidly evolving SEP market, highlighting its fundamental transformation into an AI-driven engine for sales productivity.

The Sales Enablement Platform market is undergoing a profound shift, moving far beyond its traditional role in content management. The 2025 report reveals a landscape now defined by the emergence of Intelligent Sales Assistants, the evolution of AI-powered Sales Coaches, and the groundbreaking dawn of autonomous Agentic AI.

The 16 major SEP providers overviewed in the report are:

Allego, Bigtincan, Conquer, Highspot, Mediafly, MindTickle, Outreach, Pitcher, Revenue.io, RevenueGrid, SalesHood, Salesloft, Seismic, Showpad, vablet, VanillaSoft.

"The Sales Enablement market has become the epicenter of AI-driven sales transformation," states Aragon Research's CEO & Founder, Jim Lundy. "Generative AI is now table stakes, and Intelligent Sales Assistants are rapidly becoming a digital work hub for sales professionals, automating daily tasks around content creation and prospect communications. However, this is merely the first wave. The market is now on the cusp of its next major disruption: the introduction of agentic AI."

These autonomous agents, such as AI Sales Development Representatives (SDRs), are poised to handle complex, multi-step tasks, fundamentally altering the structure of sales teams and creating new avenues for competitive advantage. The report emphasizes that the arrival of autonomous, agentic AI will redefine sales processes and accelerate market consolidation.

Enterprises that strategically embrace this shift—equipping their teams with intelligent assistants, deploying AI agents, and evolving the role of their sellers—will gain a significant and sustainable competitive advantage in revenue generation. Conversely, those that fail to adapt risk significant disadvantages in productivity and efficiency.

The Aragon Research Globe™ for Sales Enablement Platforms, 2025, provides a comprehensive analysis of these key trends, offering critical insights into the impact of intelligent assistants, AI coaches, and the new class of agentic AI, guiding enterprises in navigating this transformative market.

About Aragon Research

Aragon Research is an independent research and advisory firm that provides business and IT executives with the actionable insights they need to navigate technology's ever-evolving impact on business. Aragon Research delivers high-impact visual research, consulting, and advisory services to provide enterprises with the insight they need to make better technology and strategy decisions. For more information, visit aragonresearch.com.

MEDIA CONTACT: Paula Quiroz - Marketing@aragonresearch.com

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SOURCE Aragon Research