Archer Roose Wines and JetBlue Take Happy Hour to New Heights with the "Skyhigh Spritz"

Now available on all JetBlue flights with make-from-your-seat simplicity, the new cocktail comes with a cheeky tutorial from Elizabeth Banks

NEW YORK, Oct. 1, 2025 /PRNewswire/ -- Move over, mini bottles. Archer Roose Wines and JetBlue are taking happy hour to new heights with the launch of their first signature cocktail: the Skyhigh Spritz. The new sparkling drink, crafted with Archer Roose Wines' Bubbly and a splash of cranberry juice, is designed to be mixed right from your seat. Just pop, pour, and voilà: you're your own in-flight bartender.

Travelers can now order the Skyhigh Spritz by name on all JetBlue flights, subject to availability, in core for purchase and EvenMore seats for free.

Soaring yet higher, the Skyhigh Spritz even comes with a special seatback appearance from Archer Roose Wines' Co-Owner and Chief Creative Officer Elizabeth Banks. In a playful new video, titled "Skyhigh Spritz" produced by Band HiFi, Elizabeth shows JetBlue customers how to channel their inner mixologist, no cocktail shaker required.

"We've always believed that great wine should be enjoyed responsibly in a variety of settings, whether in your living room, a concert venue or wherever life takes you. Now add to that list Row 17 at 35,000 feet," said Marian Leitner-Waldman, Archer Roose Wines' CEO and Founder. "With the Skyhigh Spritz, we're giving adventurers a fresh new way to enjoy our bubbly – and maybe even surprise themselves with their bartending skills."

"JetBlue's inventive, award-winning food and beverage program continues to set us apart from other airlines," said Stephanie Evans Greene, senior vice president, marketing and brand, JetBlue. "With Archer Roose Wines, we've been able to bring premium wine to customers across our core experience in a way that feels elevated and easy to enjoy. Now, we're thrilled to take it a step further with a wine cocktail that's as high-quality, convenient and as fun as flying JetBlue. We're making sure that great taste and joy are always on board."

Today, travelers can sip Archer Roose Wines' Bubbly, Sauvignon Blanc, Rosé, and Malbec varietals on board, along with the new Skyhigh Spritz.

Archer Roose Wines are responsibly produced, vegan, gluten-free and have no sugar added and no additives. For more information on Archer Roose Wines and its portfolio, please visit www.archerroose.com and follow the brand on Instagram. 

About Archer Roose Wines

Archer Roose Wines, one of the fastest growing wine brands in the U.S., produces luxury wine in a can. Sourced from esteemed winemakers from around the world, Archer Roose Wines are crafted with low-intervention winemaking practices, meaning no added sugar, additives or animal by-products, for vegan and gluten free wines made with sustainably grown grapes in a perfectly portioned serve for any occasion. Its Bubbly, Bubbly Rosé, Sauvignon Blanc, Pinot Grigio, Rosé, Pinot Noir and Malbec wines can be found in restaurants, retail and entertainment venues across the country and continue to earn widespread acclaim for their quality and taste. Archer Roose Wines was the most awarded brand in the California-hosted International Canned Wine Competition and was named in Impact's esteemed 2024 "Hot Prospect" Wine List. Among the company's owners are Elizabeth Banks, who serves as the brand's Chief Creative Officer, and Constellation Brands, Inc., one of the world's leading alcohol portfolios, whose venture arm is a minority investor. To learn more, please visit www.archerroose.com and check out Archer Roose Wines' Instagram. 

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SOURCE Archer Roose Wines