Battle Bars Forms Elite Advisory Board to Accelerate National Growth

DEER PARK, Ill., May 22, 2025 /PRNewswire/ -- Battle Bars, the mission-driven protein bar company founded by Veterans and fitness professionals, has announced the formation of a powerhouse advisory board. This new board brings together top-tier leaders from consumer goods, logistics, operations, and brand strategy—each chosen to help Battle Bars scale rapidly while staying true to its core mission.

"Our board isn't about titles—it's about trust, execution, and winning," said Alex Witt, CEO of Battle Bars. "These are proven operators who share our values and are ready to help us grow smarter, move faster, and make a bigger impact."

The Battle Bars advisory board includes:

Jeff Reimer – Founder & CEO, Paragon Micro

A globally respected executive, Jeff Reimer built Paragon Micro into a $450M+ tech solutions powerhouse. Known for scaling companies with precision, Jeff is a trusted advisor to high-growth founders and established organizations alike. He will support Battle Bars by driving operational efficiencies and contributing to profitable revenue growth strategies.

Adam Wakefield – COO, Battle Bars

Adam brings nearly two decades of executive leadership and operations experience. After co-founding LiVe Logistics—acquired by Omni Logistics in 2022—he joined Battle Bars as COO to lead back-office expansion and investor relations. Described by CEO Alex Witt as "the best operator in business, period," Adam ensures the infrastructure is in place to support national scale.

Jim Murray – Co-Founder, Feastables & Former President, RXBAR

Jim Murray has played key roles in two of the most disruptive brands in modern CPG. He scaled RXBAR from startup through acquisition and led its post-sale integration at Kellogg. More recently, he co-founded Feastables with MrBeast, growing it to a 9-figure run rate within 14 months. Jim advises Battle Bars on procurement, manufacturing, and distribution—bringing unmatched insight into high-velocity growth.

Gary Rabine – Founder, Rabine Group

Gary Rabine is a serial entrepreneur and philanthropist who built one of America's largest commercial paving and service companies. He leads 10 businesses across real estate, construction, and technology, and is the co-founder of the DitchDigger CEO podcast. As an advisory board member, Gary brings powerful partnership networks and advises Battle Bars on revenue strategies and national expansion.

About Battle Bars
Battle Bars was founded by Veterans and athletes with a mission to deliver delicious, functional fuel for high performers. Each bar is made in the USA, gluten-free, and crafted with real ingredients—no fake sugars. A portion of all proceeds supports Veteran-focused non-profits, including Folds of Honor. Now sold in thousands of gyms, golf courses, military bases, and convenience stores across the U.S., Battle Bars is becoming a household name in functional snacking.

Media Contact:

Emily Brown
ebrown@battlebars.com
847-485-9780
www.battlebars.com

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SOURCE Battle Bars