Corbel Raises $6.7M Seed to Revolutionize Industrial Equipment Operations with AI-Native Platform
Purpose-built for the unique needs of the industrial sector, Corbel deploys AI agents which seamlessly power sales, customer service, and parts operations. By delivering unparalleled personalization and efficiency across the customer lifecycle, Corbel is setting a new standard for an industry long overlooked by digital transformation
NEW YORK, Oct. 15, 2025 /PRNewswire/ -- Corbel, an AI-powered operating system for industrial equipment manufacturers, today announced it has secured $6.7 million in Seed funding to revolutionize the sales experience. The round was led by Ibex Investors, with participation from Joule Ventures, Restive Ventures, and Selah Ventures.
Set to surpass a trillion dollars in market value by 2030, industrial equipment is a cornerstone of the global economy. More than half of procurement leaders see AI as transformational - especially in areas like sourcing and supplier risk management. Yet 70% of manufacturers are still inputting data manually, while many sales teams continue to rely on legacy tools, static PDFs, and manual quoting processes to sell increasingly sophisticated machines. This gap slows down deals, limits growth, and makes it harder to compete. By transforming messy, but mission-critical, product data into AI-native intelligence, Corbel delivers a new way to guide buyers from exploration to purchase.
"We're building the infrastructure which underpins how industrial equipment gets sold: AI-powered, data-driven, and designed to deliver personalized solutions at scale. The future of this industry isn't reps buried in busywork, it's sales teams doing what they do best – building relationships, applying expertise, and closing," said Le'ora Lichtenstein, CEO and Co-Founder of Corbel. "Corbel incorporates detailed product intelligence at every step of the sale – from discovery to quote to financing - giving teams the modern digital firepower they need to win more business."
Corbel's operating system is rooted in deep product intelligence. Its AI agents are trained on each manufacturer's proprietary machine data, including product catalogs, technical specs, pricing sheets, and the human expertise embedded in videos, sales transcripts, and email interactions. By sifting through reams of unstructured information, Corbel builds a robust sales intelligence layer that powers smarter selling and a seamless buyer experience, helping sales teams guide customers to the right machine, surface relevant upsells, and present tailored financing options. This drives measurable impact for manufacturers, accelerating sales cycles, boosting conversion rates, and unlocking greater deal value.
Aaron Rinberg, Partner at Ibex Investors added: "Corbel has built a highly proficient, AI-powered CPQ platform that brings much-needed innovation to industrial manufacturing, a legacy industry long overdue for disruption. By integrating seamlessly into existing sales workflows and embedding flexible installment payments, Corbel is reinventing the quoting and purchasing experience for both buyers and sales teams. We've been incredibly impressed by Corbel's impact and we're thrilled to partner with them together on this journey."
Corbel's solution is already powering configuration, quoting and financing for eight manufacturers, across verticals including metalworking, woodworking, and additive manufacturing machinery. In just six months since launching its broader sales platform, Corbel has processed over $60 million in quoting volume. To date, it has facilitated over $1.7 million in financing across 41 transactions, with industry-leading approvals rates exceeding 90% on customer applications.
Scott Donahy, VP of Sales Marketing from Piranha Fabrication commented: "While reps are often experts in some machines, they rarely have the tools to extend that knowledge across every product — or to buyers exploring on the website. Corbel's platform empowers our team with instant, data-backed recommendations; pouring over in seconds tens of thousands of data points that would take a human months to process. With Corbel behind it, our sales team zeroes in on the right equipment for each customer. It has strengthened how we sell, enabling our reps to focus on the conversations and nurtured relationships that close deals."
With this funding, Corbel will expand its engineering and go-to-market teams, deepen its AI capabilities, and scale deployments with leading OEM partners across North America.
About Corbel
Corbel is an AI-powered operating sytem designed to transform the industrial equipment industry through a revolutionary Configure, Price, Quote (CPQ) system with embedded finance to help facilitate the sale of high-ticket items. Founded in 2022 by Le'ora Lichtenstein, after many years in private equity where she led structured credit investments across real estate, venture, and equipment finance, and Dor Litay, an expert in building complex systems at scale for under-digitised environments, Corbel's platform leverages artificial intelligence to automate and streamline the quoting and sales process for equipment manufacturers, distributors, and resellers. By improving speed, precision, and efficiency, Corbel's platform helps industrial equipment sales teams close more deals and increase revenue without disrupting existing sales operations. For more information visit: https://corbelpay.com/
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SOURCE Corbel