Edward Jones Adds 53 Separately Managed Accounts to its Managed Account Platform

Firm nearly doubles SMA offerings in first half of year

ST. LOUIS, July 23, 2025 /PRNewswire/ -- As Edward Jones continues to build out its suite of advisory offerings, including financial planning services, it is significantly increasing the number of separately managed accounts it offers, aiming to nearly triple the number of available strategies by year-end.  

Expanding the SMAs offered, exclusively through the Edward Jones Advisory Solutions® Unified Managed Account (UMA) Models advisory program, will enhance the UMA's innovative capabilities, such as a fully integrated direct index in its UMA, ongoing tax management and the ability to tailor portfolios to clients' values and preferences.  

"We believe in supporting choice for our financial advisors and our clients," said Russ Tipper, Edward Jones Principal and Head of Products. "Continually evolving our product and service offerings emphasizes the firm's focus on increasing flexible, customizable investment solutions that align with clients' investment needs in connection with their financial goals."  

Tipper said the firm expects to significantly increase client choice by adding more SMAs by the end of this year. Edward Jones first introduced SMAs as part of its managed account platform in 2011.  

"We are committed to making our platform more flexible, accessible and tailored to the needs of our clients," Tipper said. "Our financial advisors consistently highlight how these enhancements help empower clients work toward achieving their financial goals with greater personalization and confidence." 

One of the most distinct features of the UMA platform is the integration of direct indexing within a single UMA account, which Edward Jones has been offering clients since 2020. And as part of the expansion, it now offers eight Direct Indexing SMAs across different asset classes and styles that can be paired with other SMAs for more robust customization. 

"This innovation allows clients to choose from expertly curated research models or design fully customized portfolios that seamlessly combine active and passive SMAs within a single account, delivering flexibility and personalization," Tipper said.

By combining multiple SMAs and other eligible investments offered in the program, like mutual funds, ETFs, and, for certain clients, alternatives, in a single account, clients have access to diversified portfolios of professional managers as well as automatic rebalancing, coordinated tax management strategies and ongoing monitoring. 

The firm does not charge additional fees to access SMAs available in the Edward Jones Advisory Solutions® UMA Models advisory program but does charge clients of this program asset-based advisory fees, a platform fee and passes through the underlying fees charged by the manager of an SMA, investment minimums apply. 

About Edward Jones 
Edward Jones is a leading North American financial services firm in the U.S. and through its affiliate in Canada. The firm's more than 20,000 financial advisors throughout North America serve more than 9 million clients with a total of $2.2 trillion in client assets under care as of March 28, 2025. Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society. Through the dedication of the firm's approximately 55,000 associates and our branch presence in 68% of U.S. counties and most Canadian provinces and territories, the firm is committed to helping more people achieve financially what is most important to them. The Edward Jones website is at www.edwardjones.com , and its recruiting website is www.careers.edwardjones.com. Member SIPC. 

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SOURCE Edward Jones