EMS|MC and PWW|AG Announce Donna York as General Manager of Air Medical Services in Strategic Move to Expand Specialized Services

WINSTON-SALEM, N.C., July 21, 2025 /PRNewswire/ -- EMS Management & Consultants (EMS|MC) and PWW Advisory Group (PWW|AG) are proud to announce the appointment of Donna York, DNP, RN, CMTE as General Manager of Air Medical Services, a newly established leadership role focused on expanding support and services tailored to the air medical transport sector.

This strategic hire underscores both organizations' continued investment in building a best-in-class air medical team—designed to meet growing market demands and the increasingly complex reimbursement and compliance landscape facing air medical providers today.

Donna York brings over 30 years of experience in air medical and critical care transport, holding roles ranging from flight nurse to program director, and has been a national leader in advancing safety, clinical excellence, and operational innovation.

She has served on the AAMS Board, led the ASTNA as President, contributed to the AMTC Planning Committee, and is a CAMTS Site Surveyor. Donna has also played a key role in the Safety Management Training Academy (SMTA) since its founding, driven by a deep commitment to safety in transport.  Her work at the intersection of clinical practice, data strategy, and EMS finance has helped providers navigate complex systems and improve outcomes. Donna holds a Doctor of Nursing Practice (DNP) degree and is passionate about mentoring future leaders and strengthening EMS infrastructure.

"I chose EMS|MC and PWW|AG because of their bold vision for the future of air ambulance services and clear investment in people, innovation, and doing what's right for patients and providers. It's a team I'm proud to join," York shared.

Her leadership will drive the growth of EMS|MC's air ambulance billing operations while also strengthening PWW|AG's advisory capabilities for rotor- and fixed-wing clients.

"Donna's arrival represents a pivotal step in our commitment to the air medical community," said George Abatjoglou, Chief Executive Officer of EMS|MC. "We recognize the unique challenges faced by air medical providers across both revenue cycle and operational delivery—and Donna's background makes her the ideal person to lead our offerings that will address these needs in the market."

"Donna will help lead PWW|AG's compliance, operational and strategic consulting services for air ambulance services throughout the United States," added Doug Wolfberg, Co-President of PWW|AG. "Donna brings operational insight and strategic leadership that will help us better develop educational content and support our clients across the full continuum—from revenue cycle and business compliance to operational and strategic consulting."

Donna will oversee the integration of air ambulance-specific billing workflows within EMS|MC, help design tailored compliance strategies alongside PWW|AG, and work directly with clients to improve revenue capture, compliance adherence, and operational performance.

This appointment reflects a joint commitment by EMS|MC and PWW|AG to deliver deeper industry specialization, enhanced client service, and long-term value to the air ambulance community.

About EMS|MC
EMS Management & Consultants (EMS|MC) is a leading provider of revenue cycle management and consulting services for EMS agencies across the country. With a client-first mindset, industry-leading technology, and deep regulatory expertise, EMS|MC supports over 1,500 agencies with solutions that drive compliance, performance, and operational excellence.

About PWW Advisory Group (PWW|AG)
PWW|AG is a national advisory firm focused exclusively on EMS and mobile healthcare, including both air and ground medical services.  PWW|AG provides consulting, education through NAAC, and strategic support to help agencies navigate the complex compliance and operational environment of EMS.

CONTACT:
EMS Management & Consultants, Inc. (EMS|MC)
Chris Samia, Director of Marketing
336.397.3980
chris.samia@emsmc.com

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SOURCE EMS|MC