EQS-News: Shelly Group Expands Market Share in the Growing Smart Energy Sector – First Co-Branded Products with Market Leader EcoFlow Strengthen Platform Strategy

Shelly Group Expands Market Share in the Growing Smart Energy Sector – First Co-Branded Products with Market Leader EcoFlow Strengthen Platform Strategy

Sofia / Munich, 25 July 2025 – Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) (“Shelly Group”), a provider of IoT and smart building solutions based in Sofia, Bulgaria, has introduced its first co-branded products in cooperation with global energy and solar technology company EcoFlow. The two devices – the Shelly Plug S Gen3 (plug-and-play smart outlet) as an entry-level model and the Shelly Pro 3EM, a professional-grade energy meter – carry both company logos and are fully integrated into EcoFlow’s software platforms in addition to the Shelly app.

The co-branded devices are distributed globally by EcoFlow, both as standalone accessories and as integrated components of complete solar systems. Bidirectional integration enables seamless, cross-system management of energy consumption, storage, and generation – independent of manufacturer boundaries.

With this product launch, Shelly Group is tapping into a new, scalable growth opportunity in the original equipment manufacturer (OEM) segment. The Company is responding to rising demand for fully integrated, decentralized energy solutions and reinforcing its position as a technology platform for Internet of Things (IoT) and smart building applications. As a recognized technology leader in the field of smart energy management, Shelly is already recommended by over 30 manufacturers of solar systems, balcony power plants, and energy storage solutions – often as the exclusive compatible energy management system. Integrating EcoFlow devices into the Shelly app and vice versa allows households to manage their entire energy infrastructure with greater convenience and reliability.

Wolfgang Kirsch, Co-CEO of Shelly Group: “With EcoFlow, we have gained a technologically strong partner who shares our vision of intelligent, connected energy management. This joint product line demonstrates how deeply Shelly solutions are already embedded in modern solar systems and underscores our role as a platform technology. Co-branding is not just about visibility – it reflects real technological partnership and growing market acceptance. We expect further collaborations with solar manufacturers to follow.”

EcoFlow is a global technology company specializing in the development and production of portable power stations, solar generators, and mobile off-grid energy solutions. Founded in 2017, EcoFlow is among the world’s leading providers of mobile energy storage solutions for both residential and commercial use. The company is headquartered in Shenzhen, China, with subsidiaries in the United States, Europe, and Japan.

Publication of the half-year report 2025 and webcast/earnings call on 15 August 2025

For organizational reasons, the publication of the unaudited 6M 2025 consolidated results will take place on 15 August 2025 before the start of trading.

The Co-CEOs Dimitar Dimitrov and Wolfgang Kirsch will explain the unaudited consolidated results for 6M 2025 in a webcast presentation on the same day at 09.00 CEST (10.00 CEST). The webcast/call will be held in English.

Please register to participate in the webcast/call at:

Shelly Group – Earnings Call 6M 2025.

For further information, please visit corporate.shelly.com.

About Shelly Group

Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The Shelly Group benefits from asset-light production through the use of contract manufacturers. The Company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With subsidiaries in Germany, Bulgaria, Slovenia, and Poland as well as in the USA and China, the Shelly Group is globally present.

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