F1® LAS VEGAS HUB PRESENTED BY AMERICAN EXPRESS TO DEBUT THE ULTIMATE MERCHANDISE CROSSOVERS, NOVEMBER 8
Retail Destination at The Venetian Resort Las Vegas to Feature Collections with LEGO Group, F1 ACADEMY x Hello Kitty, BAPE®, Malbon Golf, Vegas Golden Knights and More.
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LAS VEGAS, Oct. 15, 2025 /PRNewswire/ -- In keeping with Las Vegas' reputation for spectacle, FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has announced the 2025 special merchandise collections that will debut at the F1® Las Vegas Hub Presented by American Express at The Venetian Resort Las Vegas. LEGO Group, Hello Kitty, BAPE®, Malbon Golf, Vegas Golden Knights, and more will create collectible apparel that extends the energy of race week beyond the Las Vegas Strip Circuit®.
"The Las Vegas Grand Prix serves as the strategic launchpad for creative partnerships," said Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc. "As the ultimate global stage, the event provides the perfect backdrop to merge the worlds of fashion, fandom, and motorsport. Collections, from Hello Kitty, LEGO Group and BAPE® to the Vegas Golden Knights, are a vibrant example of this new, eclectic energy and diverse fan base."
Opening Friday, November 8, 2025, these exclusive collections, team gear and more will be available at the F1 Las Vegas Hub inside The Venetian Resort Las Vegas. The F1 Las Vegas Hub will serve as the epicenter of race spirit – a destination where fans can shop merchandise and experience interactive installations all month long. The Hub will feature a space where American Express Card Members can shop exclusive merch and play Las Vegas Grand Prix-themed games. All visitors of the Hub will also be able to participate in an F1X Pit Wall Experience and F1 ACADEMY x Hello Kitty-themed photo moment. Eligible American Express Card Members will also be able to enroll in an offer to receive 10% back, up to $10, via statement credit on qualifying purchases of merchandise at The Hub and on-site Official F1 Merchandise stores. Learn more about Card Member offers here.
The 2025 collaborations include:
- LEGO Group – A celebration of creativity and innovation, the LEGO Group and the Las Vegas Grand Prix invite fans to connect with motorsport with a variety of collections including tees, hoodies, hats and collectable stickers. Pieces will showcase classic F1 and LEGO® brand motifs encouraging fans to build the thrill.
- F1 ACADEMY x HelloKitty – Launching in Las Vegas, F1 ACADEMY and Hello Kitty have designed a playful 36-piece collection that merges the global icon of friendship with the excitement of motorsports. Apparel, accessories and pet accessories are highlighted by a cozy polar fleece and ear and bow beanies to match Hello Kitty's style. American Express Card Members will have access to purchase an exclusive Hello Kitty and F1 ACADEMY sweater, while supplies last.
- BAPE® – This bold, streetwear-driven collection blends F1 75-year celebratory applicates with BAPE®'s signature jacket, t-shirts, hoodie and cap, along with a collectable BE@RBRICK.
- Malbon Golf – The golf wear brand has come together with the Las Vegas Grand Prix once more. This year's collection of apparel and accessories showcases color-blocking motifs and unique graphic techniques. The wide range of pieces feature classic golf checkered shirts, work wear and token ball markers. For a second year, American Express Card Members will have access to purchase exclusive Malbon merchandise, while supplies last.
- Vegas Golden Knights – A collaboration with the Stanley Cup-winning hockey team will have fans sporting Las Vegas Grand Prix-inspired jerseys and other merchandise. Featuring both men's and women's styles, the collection is designed by local, female-owned company The Wild Collective.
The F1 Las Vegas Hub's schedule of operations will be as follows:
- Nov. 8 – Nov. 19: 10 a.m. – 7 p.m.
- Nov. 20 – Nov. 23 (Race Week): 10 a.m. – 8 p.m.
- Nov. 24 – Dec. 6: 10 a.m. – 7 p.m. (Closed on Thanksgiving)
First looks for each collection and more will be unveiled on the F1 Las Vegas social channels leading up to the store launch. For more information about the F1 Las Vegas Hub or to purchase tickets to the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX, visit www.f1lasvegasgp.com.
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SOURCE FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX