Finance firms cut exam-related promotions as profits fall, interest rates rise
Financial promotions related to the national college entrance exam are largely absent this year compared to previous years, when companies rolled out a variety of events such as special high-interest savings products and card benefits, industry officials said Sunday. Among the country’s major credit card issuers — Shinhan, Woori, Samsung, Lotte, Hana, Hyundai, NH NongHyup, BC and KB Kookmin — only KB Kookmin Card is running a dedicated promotion for takers of the College Scholastic Ability Test (CSAT), held nationwide last Thursday. Kookmin Card’s event, which runs until Dec. 12, targets debit card users aged 18 to 24. Participants who spend a certain amount can win prizes such as an Apple Watch or wireless earbuds, and additional points are awarded for purchases of 30,000 won ($21) or more in categories like shopping, lodging, transportation and entertainment. KB Pay is running a separate event where test-takers can submit their stories to receive small prizes. “We ran a message-of-support campaign before the exam, and after the exam we created a promotion aimed at giving studWeiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times