Flickr and Oboz Footwear Launch Global Photo Contest and Outdoor Experience to Celebrate World Photography Day
Partnership Celebrates a Shared Love for Open Spaces as Destinations for Exploration, Creativity and Storytelling
SAN FRANCISCO, July 21, 2025 /PRNewswire/ -- Today, Flickr, the world's leading photography community, announced their latest collaboration with Oboz Footwear, the Montana-based outdoor footwear company inspired by the love of hiking, to inspire photographers to connect with nature and celebrate World Photography Day through an immersive outdoor event and global photo contest.
The partnership unites two brands through a shared passion for the outdoors and open spaces. On August 8, Flickr and Oboz will host a guided photo hike along San Francisco's iconic Lands' End Trail, followed by the launch of a Global Photo Contest on Flickr, offering participants the opportunity to win a pair of Oboz footwear and a year of Flickr Pro membership.
"Flickr and Oboz share a deep appreciation for the outdoors and the stories that unfold through exploration," said Crystal Duarte, Director of Marketing at Flickr. "This collaboration reflects our shared passion for inspiring photographers of all levels to discover new perspectives and share the world through their lens."
The free event will be hosted by Flickr's Global Brand Manager, Alastair Jolly. Participants will embark on a scenic 3.4-mile hike, learning photography tips from experts and engaging in surprise moments designed to spark creativity with every step. Attendees have the chance to demo Oboz Footwear and the new Hyalite Collection.
Following the photo hike, the World Photography Day Photo Contest will open to photographers worldwide from August 8 through August 25. Contest categories include:
- Earth Unfiltered: Aerials, landscapes, seascapes, astrophotography, and more.
- Wild at Heart: Portraits, documentary, weddings, and lifestyle photography.
- Animal Kingdom: Images of wildlife, pets, and animals of all kinds.
- Built Environment: Urban scenes, architecture, and street life.
- Off the Map: Creative works that defy categorization.
Each category winner will receive a pair of Oboz shoes from the Hyalite Collection and a one-year Flickr Pro subscription.
"Good footwear empowers people to step confidently into new experiences," said Abigail Cook, Oboz Footwear Marketing and ESG Manager. "With Flickr we are celebrating the intersection of adventure and artistry while supporting a global community committed to sustainability and self-expression."
The event and contest are part of Flickr's broader commitment to create meaningful experiences for photographers everywhere. Both brands are proud members of The Conservation Alliance, reflecting their shared dedication to protecting wild places for generations to come.
World Photography Day is celebrated annually on August 19. The date marks the day in 1839 when the French government purchased the Daguerreotype photographic process, the process that made it possible to create a highly detailed image on a sheet of copper, from its inventors. Subsequently, the French government did not copyright the process and gave it as a gift to the world. The first official World Photography Day was held on August 19, 2010.
Interested in joining the hike and contest? See all information and registration details here.
About Flickr
Flickr, founded in 2004, is the world's largest photography community, committed to elevating the memories, artistry, and impact of all your photos. Fueled by passionate photographers for 20 years, Flickr provides users with the safest and most inclusive platform for sharing and connecting through photos and videos. Since its acquisition by SmugMug in 2018, these united brands have created the most influential photography-focused community in the world.
About Oboz Footwear
Born of Bozeman, Montana, Oboz Footwear crafts outdoor footwear designed to strengthen the unique human-nature connection that's rooted in the love of hiking. Inspired by the Greater Yellowstone Ecosystem, Oboz delivers unmatched fit, exceptional feel, and outstanding performance. As a certified B Corp, every pair of Oboz Footwear sold helps plant trees. That's millions of trees – and counting. For more information, visit obozfootwear.com.
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SOURCE Flickr