Free Yourself Launches on Scentbird with Scents That Invite Reflection, Ritual, and Renewal
BENNINGTON, Vt., June 6, 2025 /PRNewswire/ -- Multi-award-winning fragrance house Free Yourself debuts today on Scentbird, the leading online fragrance discovery platform. Known for its clean, emotion-driven scents, Free Yourself designs rituals that blend Positive Psychology with artisanal perfumery, inviting presence, possibility, and personal liberation.
"We're thrilled to welcome Free Yourself to the Scentbird platform! More than a fragrance brand, Free Yourself offers a sensory journey rooted in emotional well-being, presence, and personal growth. We're excited for our community to experience this transformative approach to scent," said Bettina O'Neill, EVP Business Development & Merchandising at Scentbird.
"At the heart of our work is a belief in scent as a transformative force, a positive intervention that blends the science of well-being with the soul of perfumery," said Free Yourself co-founder Jeff Miller.
Scentbird members can now explore deluxe samples of all four scents in the brand's signature Elements Collection: Air, Eau, Feu, and Terre. Each fragrance is inspired by a classical element and its corresponding emotional energy.
AIR
(Clarity | Awakening | Perspective)
Invites you to Free Yourself from: Overthinking, Self-doubt, Perfection Pressure, Worry
Key notes: Grapefruit, Ginger, Vetiver, Solar Notes, Amber
EAU (Water)
(Calm | Emotional Flow | Softness)
Invites you to Free Yourself from: Grief, Apprehension, Holding Back, Inner Clutter
Key notes: Grapefruit, Petitgrain, Blackcurrant, Gardenia, Aquatic Notes
FEU (Fire)
(Passion | Creativity | Activation)
Invites you to Free Yourself from: Procrastination, Burnout, Playing Small, Creative Blocks
Key notes: Cinnamon, Neroli, Cedarwood Atlas, Leather, Vanilla
TERRE (Earth) (Grounding | Mindfulness | Strength)
Invites you to Free Yourself from: Stress, Distraction, Disconnection, Noise
Key notes: Saffron, Davana, Ylang Ylang, Woody Amber, Opoponax
"We're thrilled to bring Free Yourself to the Scentbird community," added co-founder Todd Thurman. "Each fragrance is more than a scent – it's a space to pause, reconnect, and reflect on what you're ready to release."
About Free Yourself
Founded by Jeff Miller and Todd Thurman, Free Yourself is a fragrance-first wellness brand rooted in reflection, ritual, and the science of flourishing. Each eau de parfum includes a 300-word Wordblock – a reflective tool tucked inside every box. Playful, cheeky, sometimes serious, and always yours to use (or not), the Wordblock invites mindful awareness without prescription. Every scent is a story. Every box is a ritual. Learn more at www.freeyourself.com and follow @freeyourselfandflourish on Instagram and TikTok.
About Scentbird
Scentbird is the leading fragrance discovery subscription, offering access to over 600 designer and niche scents through a flexible, personalized monthly plan. For more information, visit www.scentbird.com or follow @scentbird across platforms.
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SOURCE Free Yourself