GoPivot Expands Financial Wellbeing Offerings with Addition of Gift of College® to Rewards Marketplace

ATLANTA, Sept. 16, 2025 /PRNewswire/ -- GoPivot, a leading provider of corporate wellness, safety, and employee rewards solutions, has announced the addition of Gift of College® gift cards to its rewards marketplace. This new offering allows employees to use earned rewards points toward 529 college savings plans or student loan repayment, reinforcing GoPivot's commitment to total wellbeing.

The announcement coincides with College Savings Month (September), a time when families and individuals are encouraged to take proactive steps toward planning for higher education. Rising education costs and student loan debt remain some of the most significant financial stressors facing American households, and employers are increasingly recognizing financial wellbeing as a cornerstone of overall employee health.

"Financial wellbeing is essential to total wellbeing," said Don Doster, CEO of GoPivot. "I take great pride in trying to ensure our own GoPivot employees have the knowledge and resources  they need for financial planning." "By adding Gift of College into our rewards marketplace, we're further providing our clients and their employees tools to invest in their family's future, reduce the stress of education costs, and take small but impactful steps toward long-term financial health."

Supporting Financial Wellness Through Actionable Benefits

The Gift of College® gift card enables employees to:

• Contribute directly to any 529 college savings plan
• Pay down existing student loan debt
• Reduce financial stress by turning rewards into meaningful investments

This innovative approach allows employees to use the rewards they earn through GoPivot's wellness, safety, and recognition programs for benefits that create lasting value—beyond traditional merchandise or gift cards.

GoPivot's Broader Commitment to Financial Wellbeing

In addition to this new marketplace addition, GoPivot supports clients' financial wellness goals through:

• Educational Resources: Budgeting, saving, and planning content to help employees make informed choices.
• Flexible Rewards: Options that allow employees to align rewards with their personal financial priorities.
• Finance Partnerships: Collaborations with trusted institutions like Charles Schwab to provide expert guidance and tools.
• Culture-Driven Support: Helping organizations foster environments where conversations around money, savings, and long-term planning are normalized.

About GoPivot

GoPivot is a leading provider of corporate wellness, safety, and rewards solutions. With its Pay-for-Performance model, GoPivot eliminates costly per-employee-per-month fees while driving real results for engagement, health, and workplace culture. Its integrated, mobile-first platform empowers employees with personalized wellness programs, gamified engagement tools, and a robust rewards marketplace that now includes Gift of College®.

About Gift of College®

Gift of College® is a pioneering platform that makes it easy to contribute to college savings or pay down student loan debt through convenient gift cards. Redeemable into any 529 plan or student loan account, Gift of College has helped families and individuals nationwide reduce the financial burden of education.

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SOURCE GoPivot