Hanwha Galleria open to selling Five Guys
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Hanwha Galleria, a major player in the food and retail sector, said Thursday it is open to selling the operating rights of its premium burger brand, Five Guys. However, the Hanwha Group subsidiary dismissed rumors that the potential sale is due to poor performance in Korea, saying the brand has actually exceeded expectations and recorded globally outstanding sales. Hanwha Galleria said that while it has hosted the brand in the fast food market here since its launch in 2023 and can be assured of continuing the business, it wanted to “approach the brand from an opposite point of view” and came up with the option to sell it. “Five Guys has maintained strong brand value and continued sustainable growth. At the same time, there have been views that selling the brand at this point to maximize revenue could be a sound business strategy in the best interests of the company and its shareholders,” Hanwha Galleria said in a press statement. “If the brand is sold, we will further diversify our business portfolio and enhance the market competitiveness of our shopping mall sector by redeveloWeiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times
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