HEARST MEDIA PRODUCTION GROUP AND XUMO EXCLUSIVELY LAUNCH LUCKY DOG CHANNEL ON XUMO PLAY
Collaboration Highlighted by Original Episodes and Unique Sponsorship Opportunities
NEW YORK, June 12, 2025 /PRNewswire/ -- Hearst Media Production Group (HMPG) and Xumo, Comcast's and Charter's streaming platform joint venture, today announced the Lucky Dog Channel FAST channel has launched exclusively on Xumo Play.
Lucky Dog Channel will feature a new, original series, Lucky Dog: Best in Show. The series spotlights some of the most extraordinary dogs featured on the original series, whether they're the fastest, funniest, or most fascinating. Additional programming on the new channel includes the 12-season library of the Emmy®-winning Lucky Dog franchise hosted by renowned animal trainer Brandon McMillan.
Lucky Dog Channel will offer tailored, high-impact sponsorship opportunities for advertisers to connect with a passionate, pet-loving audience. Marketers will be able to select from engaging features like bold in-grid ads, branded tune-in promotion, and custom ad overlays – all providing heightened brand visibility.
"As the FAST landscape evolves, our partnership with Xumo Play will offer brand partners and advertisers the opportunity to engage with audiences in more meaningful ways," said Andrew Tew, HMPG Senior Vice President, Global Licensing & Distribution.
"Lucky Dog Channel offers more of the quality, award-winning programming our Xumo Play customers have come to expect while providing advertisers a more immersive brand experience," said Stefan Van Engen, Vice President, Content Programming and Partnerships, Xumo. "Through the unique high-value sponsorship opportunities we're getting ready to deliver with Lucky Dog Channel, we are giving advertisers a new way to align with the trusted Lucky Dog brand in ways that resonate with our engaged audience."
Since its inception, Lucky Dog has helped to rescue, rehabilitate, train and re-home more than 200 dogs. The show has received three Daytime Emmy® Awards, 55 Telly Awards, seven Parents' Choice Awards and five Cynopsis Kids Imagination Awards since its debut on CBS in 2013. For his work on the series, McMillan earned two Daytime Emmys for Outstanding Host in a Lifestyle/Travel/Children's or Family Viewing Program.
HMPG's current program portfolio comprises more than 30 original series and hundreds of hours of original content annually on leading broadcast networks and station groups and on connected TV and streaming platforms. It has a library of more than 5,000 hours of programming and its content can be found in 100 countries.
About Xumo
Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company is defined by three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast's global technology platform, Xumo devices feature a world-class user interface that includes universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service with hundreds of ad-supported linear channels and on demand options that anchors the free content offering on Xumo devices and is also available as an app on other major streaming platforms. Xumo Enterprise is the business-to-business arm of the joint venture, providing content makers, distributors and advertisers with tools and services to make FAST content more accessible.
About Hearst Media Production Group
Hearst Media Production Group (HMPG), a business unit of Hearst Television, is an independent producer and distributor of original programming for TV stations, broadcast and cable networks and streaming services. HMPG produces hundreds of hours of programming annually across linear, streaming, digital and social media platforms for domestic and international distribution in 100 countries. Its popular shows include the Emmy® Award-winning educational/informational (E/I) programming blocks airing weekends nationwide including "Weekend Adventure," on ABC stations; "CBS WKND," on the CBS Network; "The More You Know," on the NBC Network; "One Magnificent Morning," on the CW Network; "Mi Telemundo" on the Telemundo Network and "Go Time" on independent stations. HMPG also produces and/or distributes a diverse slate of other programming and content including Matter of Fact with Soledad O'Brien, America's #1 nationally syndicated public affairs news magazine; Consumer Reports TV, and the company's dedicated FAST channels including Xplore, The Jack Hanna Channel, Rovr Pets, and Lucky Dog Channel, available on some of the most popular smart TVs and streaming platforms. HMPG has offices in New York, Los Angeles, Washington, D.C. and Charlotte. HMPG is represented by United Talent Agency.
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SOURCE Hearst Media Production Group, LLC