Heartthrob Park Bo-gum leads campaign to boost Korea’s appeal to travelers

Actor Park Bo-gum was officially named the honorary ambassador for Korean tourism on Tuesday at a ceremony in Seoul, a role aimed at highlighting the country’s vibrant culture and regional attractions. The announcement marks the latest chapter in the country’s tradition of partnering with Korea’s most influential stars — following in the footsteps of BTS, Lee Jung-jae and NewJeans — to boost its appeal as a top travel destination. “It is an honor to share Korea’s charm with the world. I am grateful to be invited to this meaningful role,” he said. The actor highlighted the nation’s deep history and modern energy, along with the distinctive warmth — known as “jeong” — that characterizes Korean hospitality. He also urged visitors to discover both metropolitan and coastal treasures, recommending a bike ride along the Han River — his own favorite route — and a tour of Busan’s vibrant coastline, recently showcased in a drama series in which he starred. Central to the campaign launch were two new films featuring Park: a short film and a music video. Notably, ParkWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times