How Marithe + Francois Girbaud made a comeback in the fashion world - especially in Korea

If you're up to date on the latest fashion trends, there's a chance you've heard names like Matin Kim and Mardi Mercredi. Fashionistas these days can often be found wearing a Matin Kim tank top, or a T-shirt and cap adorned with Mardi Mercredi's signature flower. Both are Korean brands - yet you might not be able to tell if you were to walk into one of their stores for the first time, or heard their names in passing - both are derived from French ("matin" meaning morning, and "mardi mercredi" referring to days of the week, Tuesday and Wednesday). You may also be familiar with Marithe + Francois Girbaud. Named after its founders - Marithe Bachellerie and Francois Girbaud - the brand was first launched in 1972 (though the partnership dates back to 1964). The original company filed for bankruptcy in 2012 and went quiet for several years before the brand name was revitalised in 2019 by a South Korean company, Layer, which acquired the label's licensing rights in the country. Marithe + Francois Girbaud's unmistakably French logo - complete with the word Paris at the bottom - is now just asWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times