J-POP.ZIP 2025 brings Japanese music, culture to Seoul

Seoul's Seongsu-dong, one of the capital's trendiest neighborhoods, is about to get a heavy dose of Japanese pop culture this weekend. From Friday to Sunday, an event dubbed J-POP.ZIP 2025 will take over Space S50, packing the sounds of Japan into a three-day festival hosted by Universal Music Japan, the powerhouse label behind some of the country's biggest acts. The three-day festival is billed as a music-and-culture campaign that "zips" the essence of J-pop for its Korean fans. Visitors can explore listening corners spotlighting J-pop, game zones featuring titles from renowned game developer SEGA and booths introducing Japanese travel destinations and regional specialties. On Thursday, organizers previewed the festival at a media day held one day before its official kickoff. Tamotsu Asai, directing manager at Universal Strategic Marketing (USM), emphasized its role in connecting audiences. "J-POP.ZIP is an experiential festival designed for Korean fans to engage with Japanese music. Last year's debut received an enthusiastic response, and this year we are able to expand with support frWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times