Jay-Z's investment fund, Hanwha Asset join hands for K-culture-focused PEF
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Rapper Jay-Z's investment fund has joined hands with a Korean asset manager to raise a private equity fund (PEF) that invests in Korean entertainment, beauty and lifestyle, officials said Tuesday. MarcyPen Capital Partners LLC, which is backed by the U.S. rapper, recently signed a memorandum of understanding with Hanwha Asset Management to launch the fund, an official from Hanwha said, without confirming the fund's exact launch date. The Financial Times reported that the two companies are targeting a fund of around $500 million. Korean pop culture has exploded in popularity recently amid the rise of K-pop stars, such as BLACKPINK and BTS, as well as Korean content, like "Squid Game" and "KPop Demon Hunters." Food, cosmetics and fashion have become the country's major export products amid the Korean Wave, prompting global private equity funds to invest in such sectors. Hanwha Asset Management is part of Hanwha Group, which also owns Korea's defense giant Hanwha Aerospace. The firm's total assets under management stood at 103.3 trillion won ($70.3 billion) as of January 2025.Weiter zum vollständigen Artikel bei Korea Times
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Quelle: Korea Times