KG Mobility’s Actyon Hybrid SUV to intensify rivalry against Grand Koleos
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KG Mobility’s Actyon Hybrid is set to deepen the model's rivalry against Renault Korea’s Grand Koleos, capitalizing on strong price competitiveness. The hybrid version of the mid-size SUV made its debut on Tuesday with a price tag of 36.95 million won ($27,000). The carmaker will sell the vehicle under the reasonably priced single trim. KG Mobility hopes to rev up its sales by jumping on the hybrid boom with the strategic new model. Given that most rival models in the segment sell at higher prices, the carmaker hopes to attract as many customers as possible who seek practical vehicles with competitive prices. The price of Renault Korea’s Grand Koleos hybrid SUV starts at a slightly higher 39 million won, so the vehicle is regarded as one of the biggest rivals to the Actyon Hybrid. The local subsidiary of the French carmaker has enjoyed dominance for the past year on the unexpectedly strong popularity of the hybrid SUV here. KG Mobility also hopes to build a stable source of revenue with the new hybrid. The Actyon Hybrid is the second hybrid launched under the brand, after the carmakWeiter zum vollständigen Artikel bei Korea Times
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