Khloud Names Jeff Rubenstein Chief Executive Officer; Announces Walmart, Kroger, Albertsons, and Ahold Launches

LOS ANGELES, Sept. 17, 2025 /PRNewswire/ -- Khloud, the fast-growing protein snack brand founded by Khloé Kardashian, today announced the appointment of Jeff Rubenstein as Chief Executive Officer. This significant executive hire comes as Khloud builds on early momentum and prepares for its next stage of expansion with Walmart, Kroger, Albertsons and Ahold launches this fall.

Rubenstein, who is the former President and Chief Growth Officer at Poppi, brings deep experience in scaling high-growth consumer brands. Jeff started his career in Brand Management at The Coca-Cola Company, and later helped several category-defining brands including Poppi, Vita Coco, and Health-Ade achieve rapid scale. At Khloud, Rubenstein will focus on accelerating retail expansion, broadening the product portfolio, and continuing to build a world class consumer brand.

"Khloud has already proven it can capture attention in a crowded category," said Khloé Kardashian, Founder of Khloud. "Jeff understands how to take that momentum and turn it into long-term growth. His leadership and operational discipline is exactly what we need as we expand into thousands of new doors and continue to connect with the next generation of snackers."

Rubenstein added: "Khloud's early traction shows the demand for cleaner snacks that deliver on both taste and functionality. I'm excited to partner with Khloé and the team to scale this momentum, deepen our retail footprint, and continue to drive cultural connectivity."

To support this expansion, Khloud has also appointed Michael Maya as Chief Supply Chain Officer. Maya brings extensive experience building agile, resilient operations across food and beverage companies, and will oversee manufacturing and supply chain systems to ensure Khloud can meet consumer demand.

"With retail partners already expanding distribution, operational strength is critical," Rubenstein said. "Michael's expertise ensures that as Khloud grows, we deliver consistently on both quality and scale."

Since launching direct-to-consumer and at Target nationwide on April 29, Khloud Protein Popcorn has emerged as a breakout brand at retail, with industry-leading velocities. The brand is also available online at Thrive Market, GoPuff, and khloudfoods.com.

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SOURCE Khloud Foods