Lotteria opens 1st US restaurant in Southern California

Popular homegrown burger chain Lotteria has officially entered the U.S. market with its first restaurant in Fullerton, California, bringing a taste of Korean fast food to the heart of America’s burger scene. The drive-through location opened Thursday (local time) in a shopping district anchored by department stores, superstores and restaurants operated by international companies. According to Lotte GRS, the growing Korean population in northern Orange County influenced the decision to open the restaurant in Fullerton. Cha Woo-cheol, CEO of the food business arm of Lotte Group, attended the restaurant’s opening ceremony, joined by Fullerton Mayor Fred Jung, a Korean emigrant to the U.S., and Cho Seong-ho, deputy consul general of the Consulate General of Korea in Los Angeles. The restaurant follows the establishment of Lotte GRS’ American subsidiary, Lotte GRS USA, in 2023. The company said it has been preparing the 215 square-meter location since then. Branded as “The Original K-Burger,” the restaurant aims to introduce Korean flavors, featuring burgers with bulgogi, or stir-friWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times