Minimalist Routine, Maximalist Results: GRAES Launches with 8-in-1 Night Cream to Combat "Beauty Burnout"

PROVIDENCE, R.I., May 14, 2025 /PRNewswire/ -- GRAES, a new skincare brand rooted in science and simplicity, proudly announces the launch of its debut product: Night C.A.P., a multitasking night cream that delivers eight benefits in a single formula.

About Night C.A.P. Night C.A.P. delivers the benefits of a 10-step skincare routine in a single product, using clinically effective levels of niacinamide, colloidal oatmeal, allantoin, and purslane. This all-in-one step is designed to save customers time, money, and shelf space—without sacrificing results. Key benefits include:

• Hydrates
• Soothes
• Anti-Aging
• Improves appearance of dull or uneven skin tone
• Reduces appearance of redness
• Reduces appearance of fine lines
• Reduces appearance of hyperpigmentation
• Reduces appearance of enlarged pores

Founded by entrepreneur Rebecca Martin, GRAES (short for "Generally Recognized As Effective and Safe") was born out of her own acne journey and resulting frustrations with the beauty industry.

"It took me years of research to even identify a routine that didn't aggravate my sensitive skin—and when I finally got it under control, my bathroom was totally out of control," says Martin. "Existing products are so niched down, it feels like you need that 10+ step routine to get all the results you're looking for."

"The beauty industry likes to push long routines as 'self-care,' like they're supposed to fill your cup. But what if they don't? Yes, I like to look my best—but I don't particularly enjoy the process that goes into looking my best. I don't want to be 'high maintenance in order to be low maintenance.' I just want to be low maintenance.

When I started discussing this with friends and family, I could see their eyes light up in recognition. That's why I started GRAES," said Martin.

Drawing on her background in biotechnology and immunology, Martin spent years researching ingredients and identifying over 350 known irritants and sensitizers—none of which are included in any GRAES products.

"Efficacy and safety are our two main priorities. I even named the brand after them!" said Martin.

Night C.A.P. debuts with a 5/5 star rating, with many beta testers noticing improvements in as little as one week.

Night C.A.P. retails for $45 per 1.7 oz (50 mL) jar and is now available at graes.co. The brand prioritizes eco-friendly packaging, using glass jars and shipping materials made from recycled paper. GRAES is currently available direct-to-consumer within the United States, with select retail and wellness partnerships launching later this year.

About GRAES
GRAES is a skincare company on a mission to create minimalist routines with maximalist results. Founded in 2025, it creates multitasking products that reduce the complexity and mental load involved in personal hygiene and beauty without sacrificing results.

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SOURCE GRAES