NATURE'S LOGIC REDEFINES "NATURAL" DOG FOOD WITH NEW PURE NATURALS™ LINE THAT IS ACTUALLY 100% NATURAL

New dog food line offers nutrients from real food sources, with no synthetic vitamins or minerals

MOUNT PLEASANT, Texas, Oct. 15, 2025 /PRNewswire/ -- Nature's Logic has launched Pure Naturals™, a line featuring five all-new high-protein recipes that deliver complete and balanced nutrition using 100% real, natural ingredients, without any synthetic vitamins or minerals and with no artificial flavors, colors, dyes or additives.

The Pure Naturals™ line delivers accessible, complete and balanced nutrition for dogs of all ages, breeds and sizes. Its five new recipes: Beef, Chicken, Sardine, Grain-Free Beef and Grain-Free Chicken — are all available to order online.

Embodying its tagline "The Way Pet Food Should Be," the Pure Naturals™ line is crafted with real meat as the first ingredient to support strong muscles and promote energy. All recipes are also free from common allergens, gluten-free and naturally rich in prebiotics, probiotics, omega fatty acids and enzymes that support heart, gut, skin, coat and immune health to help dogs stay active and thrive.

"Nature's Logic has been a strong leader in the all-natural pet space because of our commitment to offering real, 100% natural nutrition since the beginning while most brands rely on synthetic nutrients," said Jeff Caswell, CEO of Nature's Logic. "Our Pure Naturals™ line is an opportunity to make our real-ingredient approach to nutrition more accessible to pet parents everywhere through popular online retailers like Amazon and Chewy. Now, every pet parent can confidently choose real, all-natural recipes crafted from real foods to help their pets thrive."

Pure Naturals™ is available exclusively online through Amazon and Chewy in 4- to 24-pound bags priced between $25 and $110.

Nature's Logic kibble is produced in facilities using 100% renewable electricity and packaged in bags made with 30% recycled materials.

About Nature's Logic
Founded in 2006, Nature's Logic^® is a line of 100% natural, premium quality pet food and treats that contain no synthetic vitamins. With the mission of applying the logic of nature to everything we touch, Nature's Logic creates all-natural nutrition from whole foods and is a voice for sustainability. Nature's Logic was named a Top 20 most sustainable brand in the pet industry by the Pet Sustainability Coalition and is on the Inc. 5000 list of fastest-growing privately held companies. To learn more, please visit www.natureslogic.com.

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SOURCE Nature's Logic