Nature's Way Introduces Sambucus Ultra Immune Juicy Burst, a First-of-its-Kind Immune Support Supplement*

Building on its award-winning Sambucus brand, Nature's Way delivers its trusted formula in a new, enjoyable format

GREEN BAY, Wis., Oct. 8, 2025 /PRNewswire/ -- Nature's Way–a pioneer in the vitamins and supplements industry known for the award-winning Nature's Way Sambucus^® brand–today announced the launch of Sambucus Ultra Immune Juicy Burst, a first-of-its-kind form of immune support. These chews provide a convenient and unique way to support your immune health* and are now available at Target stores nationwide.

"Immune health continues to be a priority for many consumers," said Geoff Wills, VP of Marketing at Nature's Way. "We're excited to launch a supplement made with the same immune supporting ingredients that our followers know and love, now in a fun and novel format that they'll look forward to taking."*

Sambucus Juicy Burst has a soft chewy shell and a fast-absorbing liquid center that provides a delicious, berry-forward experience. Individually wrapped for on-the-go support, Sambucus Juicy Burst chews are easy to toss in a bag, backpack, or lunchbox. They are a convenient and fun addition to your daily wellness routine and formulated for adults and kids 4 years and up.

Each Juicy Burst chew delivers immune support benefits in every bite.* The extra-strength‡ formula is made with high potency vitamins C and D3 per serving, an excellent source of zinc per serving, and our premium black elderberry extract, which is 64X more concentrated than elderberry in its original form.

"At Nature's Way, we're committed to creating quality supplements that consumers can trust," said Travis Borchardt, VP of Product Integrity and Compliance. "For this new Sambucus innovation, we use concentrated black elderberry extract from premium cultivar elderberries. Nature's Way's elderberry extract is tested for identity, potency and purity using advanced chemistry techniques employed in its state-of-the-art ISO 17025 accredited laboratory, so you know the supplement contains the authentic elderberry extract found in all our Sambucus products."

Nature's Way Sambucus Ultra Immune Juicy Burst is available at Target and various grocery stores nationwide and online at NaturesWay.com and Amazon. To learn about Nature's Way supplements to support immune health, visit https://naturesway.com/collections/immune.*

‡AS COMPARED TO A 2-GUMMY SERVING OF SAMBUCUS IMMUNE GUMMY
*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About Nature's Way
Founded in 1969, Nature's Way has been a pioneer in the health industry. Since then, Nature's Way has evolved to encompass more than 800 supplements from Fortify^® Probiotics and Alive!^® Multivitamins to oils and herbal products. Embracing the values of wisdom, integrity, authenticity and inclusivity, Nature's Way is inspired by nature to find and further a way to wellness. Through uncompromising standards, we deliver the highest quality products to our consumers to allow them to be at their best. We're on a continued mission to forward innovations that leverage ancient health practices, connect with nature, and encourage everyone – from every farmer, herbalist, employee and individual – to live their best life. This is how we pave the way to wellness.

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SOURCE Nature's Way