Netarx Expands Deepfake Defense with New SMS Offering

Launch strengthens unified platform for protecting voice, video, email, SMS and identity from AI-driven fraud

FARMINGTON HILLS, Mich., Sept. 19, 2025 /PRNewswire/ -- Netarx, a leader in digital trust and enterprise security, today announced the launch of its SMS Deepfake Detection Tool. This new capability extends protection into one of the most targeted communication channels and strengthens Netarx's suite of defenses across voice, video, email and identity fraud.

"Deepfake threats are evolving faster than most organizations can defend against," said Sandy Kronenberg, CEO of Netarx. "With the launch of our SMS Deepfake Detection Tool, Netarx empowers enterprises to stay ahead by extending real-time protection into messaging. Combined with our voice, video, email and identity solutions, we give customers a unified shield against the full spectrum of AI-generated attacks."

According to Gartner, real-time detection of deepfakes and disinformation is no longer an advanced feature but a foundational requirement for maintaining digital trust. By extending detection to SMS, Netarx is delivering the type of cross-channel protection that will become essential in the years ahead.

Netarx's Comprehensive Suite
Netarx provides end-to-end deepfake detection across every major communication channel, giving organizations layered protection against fraud and impersonation.

• Voice – Detects synthetic and manipulated speech in real time to stop impersonation attempts during live calls.
• Video – Applies advanced AI to live and recorded video to identify manipulated content used in executive fraud, social engineering and misinformation.
• Email – Blocks phishing and AI-crafted email scams by analyzing content and metadata to distinguish legitimate communication from malicious attempts.
• Identity/IDV – Prevents biometric impersonation and synthetic identity fraud by validating authenticity during verification processes.
• SMS (New) – Detects AI-generated or manipulated text messages in real time, protecting against phishing, impersonation and credential theft.

Unlike most competitors that rely on point solutions or signature-based detection, Netarx unifies defenses across all channels. Its platform leverages more than 50 metadata signals aggregated from voice, video, email, SMS and identity systems. These signals reveal cross-channel inconsistencies that siloed tools cannot. And, as delivered as a SaaS, it can be easily deployed without coding or integration.

By running multiple AI models in parallel, validating results with federated checks, and securing provenance with blockchain, Netarx delivers unmatched accuracy and real-time shared awareness that competitors cannot match. This unified approach eliminates blind spots, creates shared awareness, and provides enterprises with real-time accuracy that restores trust in digital communications while reducing regulatory, compliance and reputational risks.

To learn more, visit netarx.com

About Netarx
Netarx is redefining enterprise trust with a real-time deepfake detection platform built to stop social engineering attacks before they succeed. The company's integrated solution analyzes more than 50 metadata signals across voice, video, email, SMS and identity systems, exposing inconsistencies that siloed tools miss. Its device-based product Flurp delivers simple green, yellow and red alerts to employees, turning complex cybersecurity defenses into signals that are easy to act on. With four patents pending and more than 130 claims filed, Netarx combines ensemble AI, federated validation and blockchain-backed provenance to help organizations prevent fraud, protect data and maintain confidence in the age of generative AI threats.

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SOURCE Netarx