New Ferrero Rocher Chocolate Squares Launch with a Celebration Machine Full of Sweet, Everyday Surprise Moments

The iconic brand is reminding people to celebrate the little things in life

PARSIPPANY, N.J., Sept. 25, 2025 /PRNewswire/ -- Ferrero Rocher® is expanding its offerings with the launch of Ferrero Rocher chocolate squares – a modern twist on the brand's iconic, gold- wrapped praline. And they're giving consumers an opportunity to celebrate the launch alongside them.

Following its tradition of crafting premium chocolate experiences, Ferrero Rocher chocolate squares introduces a thin chocolate shell wrapped around a creamy filling with crispy hazelnuts and crunchy crispies. Offered for the first time in a premium stand-up bag, each individually wrapped square delivers a refined, multi-layered bite made to savor and share.

Built on a legacy of celebrating life's little moments, Ferrero Rocher chocolate squares reflect the brand's enduring mission to bring people joy through thoughtful indulgence that celebrates the richness of life. With that, Ferrero Rocher is celebrating the new product launch with an immersive experience at the Oculus at 50 Church St., Manhattan, NY. 

"We believe that celebration is the best part of life, and Ferrero Rocher chocolate squares is made for everyday moments that deserve something a little special," said Chad Stubbs, Chief Marketing Officer, Ferrero North America. "Whether it's satisfying a sweet craving, or sharing a treat with friends and family, there's always a reason to celebrate life's sweet moments."

From September 30 to October 2, between 8 a.m. and 8 p.m., guests can interact with the brand's golden Celebration Machine – an installation inspired by the iconic Ferrero Rocher gold packaging. Participants will be invited to select a reason to celebrate from the screen, prompting it to dispense a free chocolate square. Beyond that, Ferrero Rocher is helping chocolate lovers across the country celebrate life's little moments with the chance to win hundreds of dollars in prizes. Customers can enter for a chance to win by following the brand's Instagram, FerreroRocherUSA, and commenting on Ferrero Rocher's Sweepstakes post with a brief description of what they're celebrating. 

Official rules, eligibility, entry periods, content restrictions, and prize details available at https://bit.ly/42Oo671

• Milk Hazelnut – The delicate taste of smooth milk chocolate combines with delicious roasted hazelnuts, crunchy crispies, and creamy chocolate filling to create an indulgent experience sure to delight the senses.
• Dark Hazelnut – The blend of mild dark chocolate together with chopped hazelnut pieces, crunchy crispies, and a creamy chocolate filling creates a delightful, multi-layered experience of indulgence.
• White Hazelnut – An elegant white chocolate shell is layered with delicately roasted hazelnuts, crunchy crispies, and a creamy milky filling, resulting in a refined multi-sensorial taste experience.
• Caramel Hazelnut – A smooth milk chocolate shell envelops a creamy caramel filling combined with chopped, roasted hazelnuts and crunchy crispies, creating an elevated taste experience like no other.
• Assorted – An exquisite assortment of three flavors: Milk Hazelnut, Dark Hazelnut, and White Hazelnut. Try any flavor in this sophisticated combination of flavors and delight your senses with smooth chocolate, crunchy crispies, roasted hazelnuts, and creamy filling.

Ferrero Rocher chocolate squares are available at retailers nationwide now.

*NO PURCHASE NECESSARY. Legal residents of 50 U.S. (D.C.) 18 years or older. Starts 9/30/25; ends 10/14/25. See Rules at https://bit.ly/42Oo671 for details, prizes & odds.

About Ferrero Rocher
One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. It was inspired by the desire to make all the pleasure of sophisticated chocolate specialty accessible to a much wider public. Initially sold in Europe, Ferrero Rocher soon became a favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.

For media inquiries, samples, or more information, please contact:
Jennifer Haile
jennifer.haile@dentsu.com

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SOURCE Ferrero Rocher