PATRÓN® TEQUILA IGNITES THE U.S. GRAND PRIX WITH THE OFFICIAL COCKTAIL OF THE CIRCUIT OF THE AMERICAS: THE PATRÓN CITRUS CIRCUIT
Race fans can experience the exclusive cocktail from the COTA track to Cantina PATRÓN, a one-weekend-only pop-up in collaboration with Mexico City's Michelin-starred Taqueria El Califa de León.
HAMILTON, Bermuda, Oct. 9, 2025 /PRNewswire/ -- This race weekend, PATRÓN Tequila will bring the vibrant spirit and uncompromising greatness of its timeless craftsmanship to the heart of Austin, creating outstanding luxury experiences that will flow from the streets of the city to the track finish line. As the official cocktail of the Circuit of the Americas (COTA), the PATRÓN Citrus Circuit will make its debut across two distinct activations: Cantina PATRÓN and an on-site activation at the track reimagining the brand's distillery, Hacienda PATRÓN.
The PATRÓN Citrus Circuit is a bold cocktail that's light tasting, bright, and effortlessly sippable. This unique drink perfectly captures the electric atmosphere of the track and is unmistakably PATRÓN: crisp, premium, and made to be seen. Expertly crafted with our super-premium tequila, PATRÓN Silver – made with 100% Weber Blue Agave, water, and time – this cocktail will feature a splash of citrus soda water and a thick lime wheel garnish, made to represent a racing wheel. It will be served in a custom collector's cup with a crossbody lanyard, keeping fans' hands free for style, convenience, and celebration.
The PATRÓN Citrus Circuit is a must-try for race fans and a testament to the quality and craftsmanship that defines PATRÓN.
Cantina PATRÓN
For one weekend only (October 17-19), PATRÓN will unveil Cantina PATRÓN, an exclusive pop-up created in collaboration with Mexico City's only Michelin-starred taco stand – Taqueria El Califa de León. Just like PATRÓN Tequila, which is crafted using three natural ingredients, El Califa's tacos are proof that true greatness needs nothing more than the ingredients and uncompromising craft. This collaboration unites world-class culinary artistry with PATRÓN Tequila's handcrafted cocktails and Austin's cultural vibrance.
Featuring live music, elevated designs, and an atmosphere buzzing with energy, Cantina PATRÓN will immerse guests in the authentic street food culture of Mexico City, including a curated menu of signature tacos (beef, pork, or veggie), and custom PATRÓN cocktails. Beyond the food and drinks, Cantina PATRÓN will host surprise talent appearances and experiences, including a unique, immersive element designed to pull back the curtain on the brand's authentic tequila-making process; a reveal you simply have to experience firsthand to understand.
Consumers (21+) who are interested in joining this celebration can visit www.patrontequila.com/raceweekend to learn more.
Hacienda PATRÓN
The journey will continue at Hacienda PATRÓN, located at the heart of the Fan Field. This two-story destination is a captivating space and bar inspired by PATRÓN Tequila's iconic distillery in Jalisco, Mexico, bringing the spirit of the brand's authentic craftsmanship to COTA.
At the center of the activation, the PATRÓN Tree Bar will serve expertly handcrafted cocktails, including the PATRÓN Citrus Circuit. Guests can expect a vibrant atmosphere with sets by local DJs spinning vinyl, and plenty of opportunities to capture the moment against a variety of photo backdrops, including a lush agave wall and the PATRÓN x COTA Barrel Wall. Hacienda PATRÓN will be the premier destination for fans within the Circuit of the Americas this race weekend.
A Taste of Hacienda PATRÓN, Wherever You Are
PATRÓN invites fans celebrating at home to get in on the action and recreate a taste of Austin's race weekend by crafting the official PATRÓN Citrus Circuit cocktail wherever they may be. See the full recipe below:
PATRÓN Citrus Circuit
RECIPE:
- 2 oz PATRÓN Silver Tequila
- 4 oz fresh limeade
- Top with citrus soda water
- Garnish with one large lime wheel laid flat on top to resemble a racing wheel/tire
"We're incredibly excited to be back in Austin for race weekend. This year, the PATRÓN Citrus Circuit is the star – ready to be shared with hundreds of thousands of racegoers. The action kicks off at Cantina PATRÓN, where we're bringing Mexico City's only Michelin-starred taqueria to Austin for one exclusive weekend. The synergies of craftsmanship between El Califa de León and PATRÓN are what makes the collaboration so special, because when you use the highest quality ingredients you don't need to add anything else, the outcome is simply perfect just the way it is." said D-J Hageman, Vice President, PATRÓN Tequila North America.
"At El Califa de León, we're thrilled to experience this race weekend in Austin alongside PATRÓN. It's an honor to share our passion for Mexico, its flavors, traditions, and spirit in an experience that celebrates our culture," said Mario Hernández, owner of El Califa de León.
To keep up with PATRÓN Tequila, please visit www.patrontequila.com and follow us on Instagram @patron.
About PATRÓN Tequila
From hand-harvesting the highest-quality 100% Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN Tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN Tequilas and Liqueurs, please visit www.patrontequila.com.
PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
THE PERFECT WAY TO ENJOY PATRÓN IS RESPONSIBLY.
©2025. PATRÓN TEQUILA, ITS TRADE DRESS AND THE BEE LOGO ARE TRADEMARKS. HANDCRAFTED IN MEXICO.
CONTACT: PATRÓN@mbooth.com
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