Protecht Rebrands as Teak, Reflecting Company Evolution and Vision for the Future of Consumer Flexibility

Phoenix-based technology company marks milestone with new brand identity that embodies its values and customer partnerships

PHOENIX, Oct. 8, 2025 /PRNewswire/ -- Protecht, a leading technology company specializing in consumer flexibility solutions for the experience economy, today announced it is rebranding as Teak. The new name reflects the company's values and defining characteristics: dependable, hardworking, and versatile.

Since its founding in 2016, the company has experienced significant growth, recently surpassing $1 billion in experiences enhanced through its platform. Teak's solutions enable businesses in live events, sports, endurance racing, bookings, and destinations to increase revenue while offering consumers greater flexibility and confidence at checkout.

"As we've evolved from our early days to becoming a trusted partner for some of the most innovative companies in the experience economy, we felt it was time for our brand to reflect where we are today and where we're heading," said Bryan Derbyshire, Founder and CEO of Teak. "The name Teak represents the foundation we've built with our customers – strong, reliable partnerships that stand the test of time. This rebrand marks an exciting milestone as we continue to grow and innovate alongside the businesses we serve."

Teak partners with A.M. Best "Superior" and "Excellent" rated insurance carriers to develop its flagship solutions, including Smart Refunds and Friendly Insurance. By integrating a lightweight API into checkout flows, the company's customers can streamline operations, increase ancillary revenue by up to 20% per transaction, and deliver refundability to consumers without disrupting their existing business processes.

Beyond providing an embeddable API, Teak delivers comprehensive ongoing support including consumer service and payouts, risk management, revenue optimization, pricing and UX strategy, and technical performance monitoring – allowing partners to focus on delivering exceptional experiences while Teak handles the complexity behind the scenes.

The rebrand includes a refreshed visual identity and new website at helloteak.com. For existing customers and partners, the transition is seamless – all services, products, support, and partnerships remain unchanged. Teak's licensed subsidiary, Fanshield, will continue to serve traditional insurance customers with an updated visual identity that aligns with the new brand.

About Teak

Teak is a Phoenix-based technology company specializing in solutions that enable consumer flexibility for businesses in the experience economy. Founded in 2016, Teak partners with companies in live events, sports, endurance, and travel to increase revenue, streamline operations, and deliver better customer experiences. Through its Smart Refunds and Friendly Insurance solutions, backed by A.M. Best "Superior" and "Excellent" rated insurance carriers, Teak has enhanced over $1 billion in consumer experiences. For more information, visit helloteak.com.

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SOURCE Teak