r.e.m. beauty's Limited-Edition Wicked: For Good Collection Launches with Record-Breaking Sales

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- r.e.m. beauty has officially launched its limited-edition Wicked: For Good collection on rembeauty.com, with products selling out rapidly due to overwhelming demand. Early sales have already more than doubled the launch of last year's sold-out Wicked collection, highlighting the continued momentum of the brand.  Universal Pictures' Wicked: For Good, the epic conclusion to the global cinematic phenomenon, arrives in theaters November 21.

Best sellers so far include the Glinda and Elphaba makeup sets, which feature the brand's hero and TikTok-viral products — Glossy Balm and Starlet Liquid Eyeshadows — now available in exclusive Glinda and Elphaba inspired shades, along other products inspired by the iconic characters' color palettes. Other top performers include the new Ozian Forest Eyeshadow Palette, a 12-pan eyeshadow palette with shade shifting duo chromes, vibrant metallics, and rich mattes, as well as two new Cherry Blossom Blush Palettes, featuring a variety of blush finishes, including a new mélange effect, to create floral inspired looks.

Every shade in the collection was designed exclusively for Wicked: For Good, with the one exception: 2024's sold out So PopularpH Adaptive Lip Balm, which r.e.m. beauty reintroduced due to overwhelming consumer demand, this time in a new alluring emerald colorway.

The collection launched with Ulta Beauty (U.S.) on Sunday, October 5, followed by Sephora EU next week, highlighted by a special brand activation and masterclass at Sephoria Paris. The collection is also launching at Boots UK and at Shoppers Drug Mart in Canada.

"The incredible response to Wicked: For Good collection has exceeded our highest expectations," said André Branch, CEO of r.e.m. beauty. "Doubling last year's record sales at launch shows the deep connection consumers have with our products and the brand."

About r.e.m. beauty
Founded by Ariana Grande, r.e.m. beauty delivers high-performance, innovative formulas inspired by self-expression, artistry, and individuality.  From color cosmetics to multi-tasking, skincare-infused hybrids, innovative application, and hyper-sensorial formulas, clean, vegan, and cruelty-free brand, r.e.m. beauty offers an inclusive range of shades and products accessible to all.

About Universal Pictures' Wicked: For Good

Last year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Directed by Jon M. Chu, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar^® nominee Cynthia Erivo) and Glinda (Oscar^®nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.

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