RatePlug Launches Afordal: First Integration of Home Search, Mortgage Rates, Pre-approval and Special Financing Options

All-in-one platform offers "search by affordability," AI-powered tools for Loan Officers and Real Estate Agents

NAPERVILLE, Ill., June 5, 2025 /PRNewswire/ -- RatePlug, the pioneer of mortgage data integration into home search systems, today announced the launch of Afordal, the first platform to unify home search, live mortgage rates, rapid pre-approval, and property-specific special financing in one seamless solution. Designed to meet the needs of modern homebuyers, Afordal debuts the "search by affordability" along with AI-powered tools to help loan officers and agents better serve home shoppers.

Afordal is the result of RatePlug's recent acquisition of HomeASAP, whose IDX home search, lead generation, and agent marketing capabilities fully integrate with RatePlug's lending infrastructure. 

For the first time, homebuyers now have a unified solution to search for properties based on personalized affordability while providing real estate agents and loan officers with AI-driven tools for collaboration, lead generation, client nurturing, and intelligent targeting.

"Afordal solves one of the biggest pain points in residential real estate: aligning what homebuyers want with what they can afford," said Brad Springer, Co-President of RatePlug.

He adds, "Afordal unites home search and financing to give buyers a clear path forward, allowing professionals to engage their customers more effectively."

What Afordal delivers: A breakthrough in home search

• Affordability-centric search: Buyers can search properties based on live mortgage rates, monthly payment range, and eligibility for special financing programs like low-down or zero-down VA, FHA, USDA, assumable loans, and first-time buyer programs.
• Fast-track pre-approval: Allows buyers to calculate their PITI and match eligible homes with pre-approval.
• Life-cycle customer nurturing: Enables agents and loan officers to align with customer needs, where both can nurture and support their customers with affordability insights, current property insights (AVM), and savings opportunities on their current mortgage. 
• AI-driven lead scoring and data enrichment: Afordal helps professionals identify motivated, high-intent buyers, sellers, and refinance opportunities by layering in predictive listing propensity scores , life event triggers, credit profiles, and more.

Benefits for buyers 

Afordal simplifies the buying process by giving consumers cost transparency and choice from the start. Instead of being surprised by monthly costs or financing limitations after they fall in love with a home, buyers can begin their search with affordability in mind. Afordal also streamlines the management of a homeowner's current financing scenario, presenting home value, equity position and opportunities to save. 

AI-powered lead nurturing for loan officers and agents

Afordal equips loan officers and agents with an intelligent lead-nurturing engine that does more than organize customer contacts – it prioritizes them. Using AI to analyze life events, equity, credit behaviors, and listing propensity, Afordal identifies customers most likely to transact.

Leads are ranked, clearly showing who is ready to act and when. Hot leads are surfaced via alerts and can be pushed into existing CRMs through flexible integration tools. This lead process streamlines follow-up, boosts conversion rates, and turns static databases into productive revenue pipelines.

Creating a better search solution

Afordal delivers significant value to agents and the MLS ecosystem. Combined with the popularity of HomeASAP technology-enabled agent marketing tools used by 700,000 real estate professionals, Afordal is positioned to have an immediate impact and rapid adoption.

Enterprise Solutions

Afordal's enterprise option delivers a customizable, API driven platform that integrates into CRM systems, POS systems and other advanced workflows at scale. To learn more or request a demo, visit afordal.com. 

About HomeASAP

HomeASAP, a RatePlug-owned company, has helped 700,000 real estate professionals grow their businesses using digital marketing tools and advertising services. Known for its Real Estate Agent Directory, the No. 1 real estate agent app on Facebook, and IDX Home Search, HomeASAP connects agents with buyers through social media marketing and lead generation. Visit homeasap.com.

About RatePlug

RatePlug is the pioneer in delivering real-time, accurate mortgage information directly to homebuyers through the MLS and consumer home search platforms. Its new Afordal platform unites home search and financing, delivering a single, seamless experience. RatePlug allows participating brokers and agents to feature their preferred lending partners to give buyers trusted access to competitive financing options. RatePlug partners with many of the largest MLSs in the U.S. and the top lending institutions nationwide. Learn more at rateplug.com.

Media contact:
Kevin Hawkins
206-866-1220 | kevin@wavgroup.com

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SOURCE RatePlug, LLC