SAMBAZON® Brings the Alegria to Life with Vibrant Experiential Pop-Up in San Diego -- Thousands of Fans, Influencers, and Athletes Join the Celebration; Açaí Bowls, Smoothies, and Exclusive Merch ...
SAN DIEGO, May 30, 2025 /PRNewswire/ -- SAMBAZON®, the pioneer of Açaí, made waves in Southern California this past weekend with its first-ever Experiential Pop-Up Activation, a high-energy, three-day celebration held May 16th – 18th at the iconic Malibu Farm at Seaport Village.
Dubbed Taste the Alegria, the event was an immersive celebration of all things SAMBAZON® — with complimentary Açaí bowls and smoothies, custom merch giveaways, live music from DJ Romar, and vibrant photo moments that captured the brand's signature purple-powered joy.
The event drew thousands of fans, families, and lifestyle influencers — along with a slate of high-profile guests including Sophia Culpo, Tia Blanco, Dylan Barbour, Coco Ho, Kourtney Turner, Turnip Vegan, andChad & Natalie Kerley — who shared their experiences across social media, helping the event reach millions of followers nationwide.
"Best time at the @sambazon event!! When you eat SAMBAZON, you're not only nourishing your body — you're standing for sustainability," shared pro surfer Tia Blanco.
"Go check it out — they're serving up free smoothie bowls, exclusive merch, and all the good vibes," said model and wellness creator Sophia Culpo in her weekend post.
Saturday Morning included a partnership with Pacific Beach Run Club which brought hundreds of runners to Seaport Village to participate in an early morning Purple inspired 5k.
"The pop-up looked AMAZING and the execution was flawless. I know our crew will be talking about the event for years to come." Said PBRC Founder and CEO Todd Barnett.
All attendees were treated to exclusive offerings, including custom-embroidered SAMBAZON® denim jackets for the first 100 guests each day, delicious Açaí Bowls and Smoothies for all, tons of merch, and a sneak peek at the brand's newest product launch: All-In-One, Ready-to-Serve Açai & Smoothie bowls designed for convenient, on-the-go superfood nourishment.
SAMBAZON® Co-Founder and CEO Ryan Black made an appearance to connect with fans and underscore the brand's mission-driven roots. "We're not just building a brand — we're building a movement," said Ryan Black, SAMBAZON® Co-Founder and CEO, who attended the event. "This pop-up was our way of showing up in real life to celebrate our community and share the joy of our product — sustainably sourced, ethically made, and powered by purple."
The Taste the Alegria experience marks the first of many public-facing activations for SAMBAZON® as the brand continues to expand its presence in the wellness and lifestyle space.
Interested in grabbing a delicious SAMBAZON® Açaí Bowl in San Diego? Flagship Location in Cardiff, our kiosk at Petco Park Section 113, and our newest bowl shop opening this summer at San Diego International Airport."
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