Secure pet pheromone product line launches a new era of pet well-being

Scientifically advanced formulations help pets adapt and thrive in their environment.

KANSAS CITY, Mo., May 22, 2025 /PRNewswire/ -- SIGNS, the global leader in pheromone research and pet well-being, has launched SecureCat™, SecureDog™ and SecureBunny™, a scientifically advanced line of pheromone products for use by pet owners and veterinary professionals. Designed to help pets adapt and thrive in varied environments, Secure pheromones communicate to pets that "everything is OK" in a language they understand.

"Pheromones are a natural form of communication that animals use to share important signals with one another," says Patrick Pageat, DVM, MSc, PhD, SIGNS founder and scientific director. "With Secure, we've harnessed this communication system to help pets feel understood in a world that often seems unnatural to them. These signals provide reassurance and comfort, letting pets know their environment is not only safe but serene, which is key to an ongoing state of well-being."

SecureCat, SecureDog and SecureBunny are available in multiple formulations that are precisely calibrated for continuous pheromone release, improving pet well-being in a variety of real-world contexts. The formulations include:

• Home: The industry's first stick diffuser, ideal for use in the home environment and requiring no electricity or heating.
• Transport: A water-based mist to use during travel or visits to the veterinarian.
• Adventure: An aqueous cream applied to the pet's skin that promotes adaptability and social interactions in outdoor settings.
• Gentle Touch: Hydroalcoholic gel applied to the hands, allowing pets to perceive handlers as nonthreatening. Ideal for use during veterinary visits, grooming appointments and other interactions with pet professionals to reduce fear, anxiety and stress, improve cooperation, and provide long-term health benefits.

The products are currently available on Amazon.com and will be available on Chewy.com in June. They will be available in select product quantities to veterinary clinics and shelters through Vetcove.

Secure is designed for continuous use, providing ongoing support that aligns with pets' natural behavioral needs rather than offering a temporary solution. This proactive approach positions Secure as an indispensable tool for pet owners who prioritize their pet's daily well-being, as well as veterinary professionals seeking to improve their patients' quality of life.

Secure products are backed by more than 50 clinical studies and decades of research in animal behavior. As such, they reflect SIGNS' commitment to evidence-based product development, its unique biomimetic approach, and a strong focus on product validation.

"Pheromones are as important to a pet's daily routine as food and treats," Dr. Pageat says. "They help pet owners show empathy and care in a way that pets understand, strengthening the bond and creating a calm, comfortable home environment where pets can thrive."

For more information on Secure pheromone products, visit petbysigns.com.

About SIGNS

SIGNS is a pioneer in pheromone research, dedicated to advancing animal well-being through scientifically backed solutions. With a foundation in rigorous research and a focus on meeting pets' behavioral needs, SIGNS provides a range of products designed to enhance the quality of life for pets and their owners.

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SOURCE SIGNS Labs