The Alkaline Water Company and Sang Beverages WC Announce Strategic Sales Partnership for TEN Alkaline Spring Water

GLENDALE, Ariz., May 6, 2025 /PRNewswire/ -- The Alkaline Water Company, Inc. (OTC: WTER) (hereinafter referred to as the "Company"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, today announced the signing of a Memorandum of Understanding (MOU) outlining a strategic sales partnership for TEN Alkaline Spring Water in the Central, Midwest, and West Coast regions of the United States.

This announcement represents the next phase in the strategic relationship between the two companies, following last week's co-packing agreement announcement. The partnership brings together two complementary premium water brands to serve the fast-growing alkaline water category.

Under the terms of the MOU, WTER's sales team will serve as the sales and marketing representative for SANGWC in the specified territories, focusing on placement in Supermarkets, Convenience and Drug Stores. The collaboration leverages WTER's established distribution network and sales expertise to accelerate market penetration for TEN Alkaline Spring Water, a premium 10 pH alkaline water product.

"This strategic sales partnership represents the next logical step in our growing alliance with Sang Beverages, which we hinted at in last week's co-packing announcement," said Richard Wright, CEO of The Alkaline Water Company. "With our enhanced manufacturing capabilities now in place, we're expanding our relationship to include sales representation for TEN Spring Water in untapped markets. Our established retail relationships and expertise in the alkaline water category make this a natural fit while creating an additional revenue stream."

Jose A. Fernandez, Managing Principal of Sang Beverages WC, commented, "Following our co-packing agreement last week, this sales partnership allows us to significantly expand our distribution footprint for TEN Alkaline Spring Water by leveraging WTER's strong retail presence. Our complementary products -- TEN's 'Never from a Tap. Always a perfect TEN' Spring Water and Alkaline88's 'Deliciously Smooth' purified water -- create a complete alkaline water solution for retailers and consumers."

The partnership brings together two distinct but complementary alkaline water products - Alkaline88's 8.8 pH "Deliciously Smooth" purified water with Pink Himalayan Salt and TEN's 10.0 pH Spring Water. This complementary strategy offers retailers enhanced category productivity through incremental sales rather than cannibalization. Retailers gain simplified vendor management with a single sales team for both brands, while consumers benefit from a complete alkaline water portfolio addressing both purified and spring water preferences at different price points.

About The Alkaline Water Company, Inc.

The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth. The company is currently working toward achieving full SEC reporting compliance with the engagement of a PCAOB-registered auditor.

Disclaimer Regarding Forward Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements and include statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although the Company believes that its plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, the Company can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control), assumptions and other factors that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for the Company's common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the SEC. Except as required by law, the Company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

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SOURCE Alkaline Water Company Inc