The New Terminal One Announces Partnership with Ethos Farm Americas for Guest Experience Services

JAMAICA, N.Y., Sept. 22, 2025 /PRNewswire/ -- The New Terminal One at JFK International Airport today announced that Ethos Farm Americas has been selected as a strategic provider to support guest experience services for the world-class all-international terminal. This partnership will play a pivotal role in helping New Terminal One deliver its vision of making every guest experience an extraordinary moment to remember.

The New Terminal One is a key component of the Port Authority of New York and New Jersey's $19 billion transformation of JFK Airport into a world-class gateway, which will include two new terminals, the modernization and expansion of two existing terminals, a new ground transportation center, and an entirely new, simplified roadway network.

Leveraging its global expertise across aviation and other service-driven industries, Ethos Farm Americas will recruit and manage skilled personnel and work closely with New Terminal One to help implement best-in-class practices, continuous improvement, and alignment with the terminal's guest experience goal of elevating the guest journey throughout the terminal. Ethos Farm will help ensure consistent, people-centered service throughout the terminal — particularly during peak periods and irregular operations.

Ethos Farm Americas was previously appointed as the provider of New Terminal One's guest experience training program. Together, these initiatives ensure that the terminal delivers a seamless and world-class guest experience from opening day and beyond.

"At the New Terminal One, we are focused on delivering a guest experience like no other," said Marisa Von Wieding, Vice President of Operations, the New Terminal One at JFK. "Our partnership with Ethos Farm Americas ensures that we are investing in people and innovation to redefine what the guest experience should be in a global gateway."

"Ethos Farm Americas is delighted to have been entrusted with the responsibility of delivering the ambassador team, and broader guest experience services to the New Terminal One," said Lauren Walsh, President, Ethos Farm Americas. "Grounded in the terminal's vision for guest experience, we will be drawing on our global knowledge from aviation, retail, hospitality, and tourism sectors to ensure the New Terminal One is able to take inspiration from the best experiences in the world and bring them to life for those traveling through New York City."

The New Terminal One, set to open in 2026, will be home to leading airlines including Air France, KLM, Etihad, LOT Polish Airlines, Korean Air, EVA Air, Air Serbia, SAS, Neos, Philippine Airlines, Turkish Airlines, Air New Zealand, Royal Air Maroc, Air China, China Airlines, Gulf Air, Qatar Airways and EGYPTAIR.

About The New Terminal One

The New Terminal One at John F. Kennedy International Airport is a bold and exciting project to develop a best-in-class international terminal that will serve as an anchor terminal in the Port Authority's $19 billion transformation of JFK into a global gateway to the New York metropolitan area and the United States. The New Terminal One will set a new standard for design and service, aspiring to obtain a Top 5 Skytrax ranking.

The New Terminal One is being built on sites now occupied by Terminal 1 and the former Terminal 2 and Terminal 3, where it will anchor JFK's south side. Construction is taking place in phases with full completion in 2030. The first phase, including the new arrivals and departures halls and first set of 14 new gates, is expected to open in 2026. At completion in 2030, the New Terminal One, with a total of 23 gates, will be 2.6 million square feet, making it the largest terminal at JFK and nearly the same size as LaGuardia Airport's two new terminals combined.

The New Terminal One consortium of labor, operating, and financial partners is led by Ferrovial, JLC Infrastructure, Ullico, and Carlyle. The New Terminal One is being built by union labor and is committed to local inclusion and labor participation, focusing on diversity and capacity-building opportunities, including a commitment to target participation goals of 20% for minority-owned business enterprises, 10% for women-owned business enterprises, and 3% for service-disabled veteran-owned businesses, with an emphasis on local businesses.

To learn more about the New Terminal One at JFK International Airport, visit https://portauthoritybuilds.com/redevelopment/us/en/jfk/planned-projects/terminal-1.html

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SOURCE The New Terminal One at JFK