The Plug Drink Expands into Total Wine & More Nationwide
LOS ANGELES, Oct. 17, 2025 /PRNewswire/ -- The Plug Drink ("The Plug"), the clinically proven liver health supplement brand, is proud to announce that they have launched into all Total Wine & More locations across the United States.
This is a major opportunity for The Plug, considering that Total Wine & More is the country's largest independent alcohol retailer, selling over 8,000 fine wines, 2,500 beers, and 3,000 spirits. Since their launch in 1991, the retailer has opened nearly 300 locations across the nation.
This is the first major retail chain The Plug has been a part of, and this is also the first time that the electrolyte-rich drink will be sold by the unit, rather than by the pack. The Plug's acclaimed dual recovery beverage (crafted to relieve hangovers and support liver health) can be found at Total Wine & More's checkout lanes nationwide, as one of the three alcohol-related recovery drinks in the store.
Moving Online to Offline
The Plug primarily started out with a heavy online presence, growing rapidly into brick-and-mortar locations across California and the West Coast. With expansions into BevMo!, Liquor Barn, and several distributors and retailers across the country, this launch into Total Wine & More marks The Plug's biggest reach into the American consumer.
This upcoming December through early February will feature an exclusive promotion at all Total Wine & More locations; customers will be able to purchase 2 Plug Drinks while getting a dollar off. This promotion arrives at the most opportune time: the holiday season.
With many Americans taking part in alcoholic beverages during holiday gatherings or New Year's Eve parties, The Plug Drink will act as their "last shot of the night", quickly cleansing their body of alcohol and toxins while eliminating dreaded morning-after symptoms. Their powerful formula is all due to South Korean herbal ingredients and rapidly hydrating electrolytes, which simultaneously support liver health over time with consistent use.
Buy The Plug Drink at Total Wine Today
"We're absolutely thrilled about this retail partnership and all the opportunities it brings," said Ray Kim, Co-Founder and CEO. "We're grateful for all the support from our loyal customers, our team, and our families; this expansion wouldn't be possible without them. We couldn't be more proud of the timing as well — we appreciate seeing all of our hard work paying off."
This past summer, The Plug expanded into additional online retailers, such as Target.com, Walmart.com, TikTok Shop, Shein, and Coupang. The brand also released The Plug Pills Jar, available in 30-day and 60-day quantities built in more sustainable packaging. This long-awaited launch was a big step in terms of the brand's current mission: educating others on the importance of daily liver health support and maintenance.
What's Next for The Plug
The recovery brand has no plans on slowing down when it comes to expanding into more brick-and-mortar stores and online retailers. With spots on the Inc. 5000 list and being voted as the Best Ecommerce Product by Clearco, The Plug has its sights set on becoming a household name. With the help of this partnership with Total Wine & More, the brand is even closer to its goal.
"Partnering with the largest alcohol retailer was always a dream of ours, and we're proud to actually be able to witness it now," said Justin Kim, Co-Founder and COO. "It really goes to show how our brand has significantly grown during these last six years. I think it's also a testament to how powerful the efficacy of our formula is, how it's brought us and our customers success. We're very much looking forward to seeing where life takes The Plug next."
The Company recently revamped their subscription program in September, providing subscribers with more exclusive bonuses than ever before, such as access to their updated tiered loyalty rewards program. Subscribers will have the opportunity to move through four tiers, with each one providing multiple benefits — including cashback. The Plug has also recently teamed up with a telehealth nutrition company to provide free health consultations, furthering their mission towards full-body wellness.
"Liver health is essential, and we want to be at the forefront of that — especially since around 1 in 3 Americans have a form of fatty liver disease," said Ray Kim. "It's a silent epidemic we wish to bring awareness to. The liver is our largest filter; it's the only organ that can regenerate. But we should still take care of it at the end of the day — no matter what."
"We're all about educating others on the liver, so that will always be our top priority," continued Justin Kim. "But we're always thinking about innovation, what we can do next that nobody has ever seen or done before. So, we hope that everyone looks out for some exciting news from us later this year!"
With these new milestones achieved, The Plug is swiftly forging ahead in the realm of health and wellness.
About The Plug
The Plug, the leading all-natural liver health supplement brand, was founded in 2019 by brothers Ray and Justin Kim. After recognizing both the rise of fatty liver disease — which currently affects 1 in 3 Americans — and South Korea's advancements in herbal recovery innovations, the brothers set out to bring a modern wellness solution to the U.S. market. Starting with The Plug Drink and later adding pill formats, the brand has grown with a strong digital presence and retail distribution across major U.S. cities.
Press Contact:
Justin Kim
info@theplugdrink.com
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SOURCE The Plug Drink