Uptown Cheapskate and Kid to Kid Celebrate Record Growth Amid Resale Boom

BaseCamp Franchising's Brands Surge with Strong Franchisee Profitability and Unit Growth

SALT LAKE CITY, May 13, 2025 /PRNewswire/ -- BaseCamp Franchising, the parent company behind upscale thrift brands Uptown Cheapskate and Kid to Kid, is excited to showcase the continued strong momentum and vast opportunity ahead for its two brands. With over 260 stores across 31 U.S. states and several international markets, Uptown Cheapskate and Kid to Kid are transforming the retail landscape with a unique offering that combines the value and thrill of the hunt from traditional thrift, with a curated, boutique shopping experience.

"The secondhand clothing industry is exploding right now," said Tyler Gordon, Co-CEO of BaseCamp Franchising.

Thrift Industry on the Rise

The secondhand apparel industry is both massive and growing rapidly. By 2029, the industry is forecasted to exceed $70 billion in the U.S., propelled by younger customers who value affordability, sustainability, and individuality. As a recession-resilient and tariff-proof sector, resale also outperforms when other sectors struggle, attracting both shoppers and savvy investors alike. Uptown and Kid to Kid are primed to become the category-defining concepts in the space, joining an upscale shopping experience with a tech-forward, systematic, and highly profitable business model.

"The secondhand clothing industry is exploding right now," said Tyler Gordon, Co-CEO of BaseCamp Franchising. "We're seeing a tremendous rise in the popularity of resale shopping, which has translated into strong growth in both customer traffic and profitability for our stores."

Proven Profitability and Scalability

Between Uptown and Kid to Kid, system-wide sales in 2024 exceeded $250 million, with the two brands maintaining double-digit annual growth for over a decade. Notably, the unit economics for the two brands are also among the best in franchising. Take Uptown Cheapskate: as shown in the brand's latest Franchise Disclosure Document (FDD), the average Uptown store generated $1.3 million of sales and $188K of net income in 2024, while stores in the top quartile generated $1.9 million of sales and $354K of net income.

Building off the success from last year, Uptown Cheapskate and Kid to Kid are in a great position to continue their rapid expansion in 2025:

• Their recession-resilient and tariff-proof model has historically thrived in periods of macroeconomic pressure
• After opening 20+ stores in 2024, there are currently >50 new locations under development nationwide
• Several recent record-breaking grand openings have underscored the momentum for both brands with new customers
• BaseCamp's revamped appraisal software was recently rolled out and will sharpen an already meaningful competitive advantage for stores
• Both brands have received numerous industry accolades, including Entrepreneur's Franchise 500 for over 10 consecutive years and Franchise Business Review's list of Top 200 Franchises

Sustainability Meets Community Impact

Uptown and Kid to Kid are not just big business, they also make a positive impact on their local communities and society at large. In 2024 alone, the two brands recycled tens of millions of items, helping support a more sustainable future. What's more, by offering a unique combination of quality and value, Uptown and Kid to Kid also help individuals and families stretch their paychecks further, a benefit that's especially relevant in the current economic climate.

Uptown Cheapskate and Kid to Kid offer entrepreneurs a unique opportunity to join a proven model with standout unit economics, ride the strong wave of resale industry growth, and make a meaningful positive impact in their communities.

To learn more about franchise opportunities with Uptown Cheapskate or Kid to Kid, visit www.uptowncheapskatefranchise.com and www.kidtokidfranchise.com.

About Uptown Cheapskate & Kid to Kid

BaseCamp Franchising is the parent company of two upscale thrift concepts, Uptown Cheapskate and Kid to Kid. At the end of 2024, Uptown Cheapskate and Kid to Kid had 260+ stores operating across 31 U.S. states and several international markets, with an additional 50+ stores under development. Uptown Cheapskate and Kid to Kid are transforming the thrift industry, combining a vast assortment of in-demand items with an upscale, vibrant shopping environment unlike anything else in resale. With a commitment to a franchisee-first approach, industry-leading technology, and dedicated support for every store, Uptown and Kid to Kid also offer franchisees a highly efficient and highly profitable business opportunity. Our mission is to reimagine the thrift experience and deliver a retail experience that's not only unique for its vibrancy and accessibility but also highly impactful – for customers, franchisees, and communities alike. To learn more about franchising with Uptown Cheapskate or Kid to Kid, visit www.uptowncheapskatefranchise.com and www.kidtokidfranchise.com.

Media Contact:Gabe Rosenberg
Fishman Public Relations
grosenberg@fishmanpr.com | 734-277-8332

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SOURCE BaseCamp Franchising