vineyard vines Announces Continued Partnership with Breast Cancer Research Foundation and The Pink Lemonade Stand Challenge

The Lifestyle Apparel Brand to Host Nationwide Retail Events and Donate a Percentage of Sales from BCA Capsule Collection

STAMFORD, Conn., Sept. 25, 2025 /PRNewswire/ -- vineyard vines, the lifestyle apparel brand known for its smiling pink whale logo, is proud to announce its continued partnership with the Breast Cancer Research Foundation (BCRF) and the Pink Lemonade Stand Challenge (PLSC) in honor of Breast Cancer Awareness Month.

This cause holds special significance for vineyard vines co-founders Shep and Ian Murray, whose mother battled breast cancer. "Our mom's strength and perseverance inspires us every day to not only use our brand as a platform to give back, but to help fund lifesaving research," said Shep Murray, Co-Founder of vineyard vines. "We're proud to honor her, and so many others, by supporting research that brings hope to those navigating this journey."

From September 1 through December 31, 2025, vineyard vines will donate 10% of proceeds from its Breast Cancer Awareness Collection to BCRF, with a guaranteed minimum contribution of $40,000. The collection features a men's and women's Long-Sleeve Pocket Tee and a Printed Tie, each designed to support the cause.

In addition, vineyard vines will participate in the Pink Lemonade Stand Challenge, a national non-profit founded by 7-year-old Brynne Rhodes while her mother was undergoing breast cancer treatment. As part of this year's event, all vineyard vines retail stores will host lemonade stands on Saturday, October 4, from 12 PM to 2 PM, with 10% of sales during that time donated to the cause, bringing the partnership to life and supporting communities nationwide.

"We are grateful to continue our partnership with BCRF and the Pink Lemonade Stand Challenge to help raise awareness and emphasize the importance of cancer research," said Ian Murray, Co-Founder of vineyard vines. "It's incredibly rewarding to bring the vineyard vines community together for something so close to our hearts."

"Breast cancer touches every community, and the need for research has never been more urgent," said Donna McKay, President and CEO of the Breast Cancer Research Foundation. "We are grateful to vineyard vines for their steadfast partnership and continued dedication to fueling lifesaving science. Through continued investment in research, we are bringing impact and progress to the millions affected by this disease."

To learn more or shop the collection, visit www.vineyardvines.com.

ABOUT VINEYARD VINES
A company best known for its smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented the Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at over 100 freestanding stores.

ABOUT BREAST CANCER RESEARCH FOUNDATION
Breast cancer is a complex disease with no simple solution. Research is the key to stopping it in its tracks. Founded in 1993 by Evelyn H. Lauder, BCRF is the largest private funder of breast cancer research in the world. By investing in the best minds in science to examine every aspect of the disease from prevention to metastasis—and fostering cross-disciplinary collaboration—BCRF is accelerating the entire field and moves us closer to the answers we urgently need to be the end of breast cancer. Learn more and get involved at BCRF.org.

ABOUT THE PINK LEMONADE STAND CHALLENGE
The Pink Lemonade Stand Challenge (PLSC) is a 501(c)(3) national nonprofit founded by then 7-year-old Brynne Rhodes, who was inspired by her mother's breast cancer journey. PLSC serves as an engagement platform that rallies volunteers nationwide to actively support breast cancer research through creative community events, with proceeds benefiting the Breast Cancer Research Foundation (BCRF). The nonprofit's efforts have sparked volunteer-powered pink lemonade–themed events in 46 states and raised hundreds of thousands of dollars for research. PLSC has partnered with iconic brands and NFL teams, including the Pittsburgh Steelers, who teamed up with PLSC to set a Guinness World Record for most funds ever raised at a lemonade stand. Fueled by community spirit, PLSC offers a hopeful, accessible way to reach communities with its mission and message: Together, we can #BeTheEnd of breast cancer. Learn more at pinklemonadestandchallenge.org.

Contact:
Allysha Dunnigan
adunnigan@cruoftwo.com

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