Will HYBE make K-pop model work in India?

K-pop powerhouse HYBE Labels is pushing its global ambitions further by setting up shop in India, one of the world's most populous nations, in a bid to test whether the business model that turned K-pop into a worldwide force will resonate on the subcontinent. The entertainment giant, home to juggernauts like BTS, announced the official establishment of an Indian subsidiary on Tuesday, adding a new hub after earlier expansion into Japan, the United States, Latin America and China. The company described the move as a "key addition" to its global strategic map, aimed at accelerating "the creation of a worldwide K-pop ecosystem." This move into India reflects HYBE's "multihome, multigenre" strategy, which the company's chairman, Bang Si-hyuk, has long described as essential for K-pop's survival, applying the industry's model across genres and geographies to sustain growth. In practice, HYBE has sought to build bases tailored to local culture and music industries, producing and managing artists in the typical K-pop style while extending its intellectual properties into new territories. One prWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times