AI at The Trade Desk: Risk or Opportunity?
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The Trade Desk (NASDAQ: TTD) has long positioned itself as the independent alternative to Meta Platforms and Alphabet's Google in digital advertising. With connected TV (CTV) and retail media reshaping how brands spend their budgets, the company has become a go-to demand-side platform (DSP) for marketers who want transparency, control, and performance.Now, artificial intelligence (AI) is emerging as both a tailwind and a potential risk for The Trade Desk. On the one hand, the company has invested heavily in AI to enhance its platform. On the other hand, AI-powered search and content shifts could shrink the very pool of ad inventory that The Trade Desk depends on.For investors, the key question is whether AI ultimately tilts toward being an opportunity or a threat.Continue readingWeiter zum vollständigen Artikel bei MotleyFool
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