Allegra® Partners with Andretti Global to Launch "Allegra Pit Shop" at Indianapolis 500 - A High-Speed Fan Challenge to Showcase the Benefits of Staying Focused and Non-Drowsy this Allergy Season
INDIANAPOLIS, May 13, 2025 /PRNewswire/ -- With allergy season worsening each year and Memorial Day Weekend—the busiest time on the road—fast approaching, Allegra®, a leading non-drowsy over-the-counter (OTC) allergy relief brand, is teaming up with Andretti Global to sponsor the No. 28 Allegra Honda of Marcus Ericsson at the 109th Running of the Indianapolis 500. The innovative partnership is set to deliver a high-performance message: alertness on the road is a No-Brainer.
Allegra is using the adrenaline and precision of the iconic 500-mile race to spotlight its key benefit—non-drowsy allergy relief with 0% brain interference. To bring that message to life, Allegra will turn Ericsson's pit stop into the Allegra Pit Shop: a real-time, reaction-based challenge that invites fans to put their focus to the test and win exclusive racing prizes.
During Ericsson's pit stops, fans will have a limited window to scan QR codes on the backs of the No. 28 Allegra pit crew suits to claim prizes—including two tickets to an upcoming race. The catch? You'll have to react fast—just like Ericsson's crew, where a few seconds can make or break a race.
Mental clarity is even more important as millions of Americans prepare to travel. Allegra's formula helps consumers stay non-drowsy for whatever the road—or life—throws at them.
"Winning races comes down to how sharp my pit crew and I are, because a split second can make all the difference," said Marcus Ericsson, driver of the No. 28 car for Andretti. "As someone with allergies, I know how much of a difference non-drowsy Allegra with 0% brain interference can make in keeping your reaction time sharp. Staying focused matters, not just for racers and crews at the Indianapolis 500, but for everyone on the road this summer."
Rather than simply telling consumers about non-drowsy relief, Allegra is showing it in action—giving fans a gamified experience of what quick reaction times feel like. It's an experience designed to bring a true understanding—and utility—to allergy sufferers, helping them recognize what they might be missing out on with medications that cause drowsiness.
"Whether you're navigating a pit stop or a packed freeway, allergy symptoms or side effects like drowsiness slows you down," said Samuel Morisse, VP, Allergy Brand North America Zone Head. "That's why we're proud to partner with Andretti and allergy sufferer, Marcus Ericsson to spread the word that Allegra offers fast, powerful, nondrowsy allergy relief with 0% brain interference. It's allergy relief that keeps you in control – it's a No Brainer!"
"At Andretti, success comes down to sharp thinking, quick reaction times and total mental clarity, and that's why Allegra is such a natural fit for our INDYCAR program. Allegra champions the characteristics that racing requires—and that everyday drivers deserve," said Jill Gregory, President, Andretti Global. "Marcus is the perfect embodiment of that mindset. He's calm under pressure, incredibly precise and brings a strategic sharpness to every lap. He understands better than anyone how staying non-drowsy can make all the difference, which is exactly what Allegra delivers for millions of people during allergy season."
Fans can also practice their reaction speed ahead of the race by visiting www.allegra.com/en-us/PitShop to play Allegra's No-Brainer Reaction Time Game. Players will unlock exclusive discounts on Allegra® products—helping them stay non-drowsy for the road ahead.
Follow the Indianapolis 500 action May 25 live on FOX and join the conversation at #AllegraPitShop. For more information, visit www.allegra.com.
About Allegra®
Allegra® is a leading over-the-counter allergy relief brand that offers powerful, non-drowsy allergy symptom relief so consumers can stay focused, clear, and in control. Allegra® products are designed to relieve even the tough allergy symptoms—without slowing you down. For more information, visit www.allegra.com.
About Andretti Global
Andretti Global, part of TWG Motorsports, is a leader in motorsports and innovation born from the legacy of the Andretti family. Competing across INDYCAR, INDY NXT and Formula E, the Andretti Global team combines a wealth of knowledge with a shared passion for excellence. The team drives advancements in performance and sustainability, inspiring fans and industries worldwide from its headquarters in Indianapolis, Indiana. For more information, visit AndrettiGlobal.com
Media contact:
Kaitlyn Kane
Kaitlyn.Kane@edelman.com
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SOURCE Allegra