Bear of the Day: General Mills (GIS)

General Mills Company OverviewBased in Minneapolis, MN, Zacks Rank #5 (Strong Sell) stock General Mills Inc. (GIS) is one of the largest food producers worldwide, selling its products through supermarkets and retail stores. Its principal product categories include ready-to-eat cereals, convenient meals, and snacks (including grain, fruit, savory snacks, nutrition bars, and frozen foods). Additionally, the company sells ice cream and baking mix ingredients. GIS has also entered the pet food market with its 2018 acquisition of Blue Buffalo and its acquisition of Tyson Foods’ (TSN) pet treat business in 2021.MAHA Movement May Pressure General MillsThe ‘Mahe America Healthy Again’ (MAHA) movement, spearheaded by US Health and Human Services (HHS) Secretary Robert F. Kennedy Jr., could have a significant impact on General Mills’ business. Kennedy has long been a proponent of raising awareness about ultra-processed foods (like those produced by General Mills) and eliminating artificial dyes. Thus far, the primary impact of the MAHA campaign on GIS is that the company has committed to removing all artificial dyes from its US product lines by 2027.However, the commitment will require more than simply removing artificial dyes. If General Mills wants to keep its customer base, it will need to spend millions in research and development efforts to discover natural replacements that mimic the color, taste, and texture of its popular products like ‘Lucky Charms’ cereal. Meanwhile, Kennedy has not yet fully focused crosshairs on ultra-processed foods. Government pressure on this front could lead to more costs in the future for GIS. Either way, the movement is already raising awareness about the danger of these foods and influencing US citizens to eat healthier.GIS Demand StagnatesIn addition to the many consumers making healthier choices, General Mills is battling prolonged value-seeking consumer behaviors. Both earnings and net sales declined year-over-year for General Mills, as more consumers opted for less expensive private-label brands. To make matters worse, Zacks Consensus Analyst Estimates suggest that earnings growth is likely remain negative through 2026, and remain stagnant into 2027.Image Source: Zacks Investment ResearchGeneral Mills Faces Stiff CompetitionBeyond the consumer changes and uncertain macroeconomic backdrop, GIS faces stiff competition from food brands like Kraft Heinz (KHC), Conagra Brands (CAG), and Mondelez International (MDLZ).GIS: Poor Stock PerformanceSlow-growth, packaged food companies like General Mills are optimal as safe-haven stocks. However, with the US stock market in a robust bull market, GIS is dramatically underperforming the S&P 500 Index and is likely to continue to do so into the future.Image Source: Zacks Investment ResearchBottom LineGeneral Mills faces intense headwinds from evolving consumer preferences amid the “Make America Healthy Again Movement.” To regain momentum, GIS will need to spend millions in R&D to adapt its product portfolio.Zacks' Research Chief Names "Stock Most Likely to Double"Our team of experts has just released the 5 stocks with the greatest probability of gaining +100% or more in the coming months. Of those 5, Director of Research Sheraz Mian highlights the one stock set to climb highest.This top pick is a little-known satellite-based communications firm. Space is projected to become a trillion dollar industry, and this company's customer base is growing fast. Analysts have forecasted a major revenue breakout in 2025. Of course, all our elite picks aren't winners but this one could far surpass earlier Zacks' Stocks Set to Double like Hims & Hers Health, which shot up +209%.Free: See Our Top Stock And 4 Runners UpWant the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report General Mills, Inc. (GIS): Free Stock Analysis Report Conagra Brands (CAG): Free Stock Analysis Report Tyson Foods, Inc. (TSN): Free Stock Analysis Report Mondelez International, Inc. (MDLZ): Free Stock Analysis Report Kraft Heinz Company (KHC): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks