Brokerages find YouTube fame through AI

Securities firms are capitalizing on artificial intelligence (AI) to create eye-catching YouTube videos that are going viral, defying the long-held view that their content is overly technical, information-heavy and stuffy, industry officials said Wednesday. Among the most active players are Samsung Securities and Mirae Asset Securities, which have been using AI to create ads, from blockbuster-style clips to trendy music videos, helping each channel attract over 2 million YouTube subscribers. Samsung Securities is considered a front-runner in AI-driven YouTube content, with its subscriber base reaching 2.64 million. Its recent clip promoting mPOP, the company’s mobile trading system (MTS) app, gained significant attention with a sci-fi movie–style advertisement created entirely with AI, from actors and background music to visual effects. “The video naturally highlights mPOP as an easy-to-use MTS app with various convenient features,” a Samsung Securities PR official said, adding that the clip’s high level of polish also made it suitable for TV broadcast. Samsung Securities’ AIWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times